Search Engine Optimization Strategy
Search Engine Optimization Strategies
Search Engine Optimization Strategies
Everyone's searching for ideal search engine optimization strategies to have their web site into the top search engines on site one. That easy search engines bump could be the deciding issue for 1000s of companies trying to stand out and take their internet business to the next level. Here are some of the most powerful search engine optimization strategies you'll find online and the ways you need to be putting them to use right now.
On Site Optimization
Absolutely no search engine optimization strategy is as old and well tested as on-page optimization. It also is actually one of the least useful listed here. Once upon a time, these methods would make the difference. Today, it makes up maybe 15% of your total search engine ranking and Page Rank. However, if you do not use these strategies, it can hurt your site significantly.
On site optimization contains keyword optimization, alt tags in your images, deep navigation, seo friendly links, title tags, and SEO friendly code.
Article promotion
Marketing with articles is another search engine optimization strategy that has been around for some time and is highly successful. Essentially, you will write articles with a single keyword focus and a link back to your internet site. You then upload those articles to article directories that post them for free in exchange for the link to your site.
As soon as articles is posted, it provides a back link to your site that the engines like google pick up. Article writing is not a one time process, however. You will need to continuously post new articles over time to maintain the SEO value of those links.
Trusted Site Linking
Marketing with articles creates back-links, but if you want truly valuable back-links, you need to find trusted sites. Trusted sites are the type that Google holds in high regard. Something that ends in .GOV or .EDU is a trusted site. Additionally, high stage internet directories like DMOZ or Yahoo! are trusted sites, along with major forums or information resources.
Link Baiting
Link baiting is a search engine optimization strategy where you produce high quality content that will attract attention by itself. For example, if you had a dog training site, you can produce an article on the top 101 dog behaviour problems. The article will be massive and take hours to write, but it would also be a strong authority resource in the niche, drawing attention from a number of other internet websites.
Social media marketing
Web 2 . 0 is a common tool today, though many marketers misuse it. The goal is to use sites like Facebook, Twitter, and LinkedIn to set yourself and your company up as an authority as well as a recognizable personality and brand that can be trusted for niche information. You have to provide constant, daily value that your readers can take away from it.
Viral Promoting
Viral promoting, like social media and link baiting, focused on drawing people to you. As a search engine optimization strategy, viral promoting is the least measurable, but could be the most effective. Examples of viral marketing include video productions for YouTube, sending out free reports, building squeeze pages, and giving away free software.
No single tactic is going to make the main difference between a no-name site and the number one page in your niche. However, if you're not using the strategies above in tandem, you're missing a fantastic opportunity to get free traffic for your site.
Search engine optimization strategies begins with a long term, detailed plan on how to get your site to the top. Use multiple strategies, test constantly, and adjust when necessary - only then will you find the free traffic you've been looking for.
Search Engine Optimization Strategy
By: Solfrid Bell
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