Search Engine Optimization Through Link Building

After completing the design of the web site, some sort of search engine optimization is required to attract your site to the search engines

. Search engine optimization means to optimize the page text for particular keywords, vote for the site pages from external sites through back links. Search engines will evaluate these links and the content of the site and calculate the ranking accordingly.

Once on page optimization is done correctly, the web site owner must vote for his site externally. There are 4 ways to do this:

1. Directories

2. Articles / Blogs

3. Social Bookmarking

4. Link Exchange

1. Directory Submission: this involves submitting your site to a large number of directories to obtain link popularity. Submission must be accurate. This means to submit to the most suitable category and subcategories. This will increase the chance of approval. Generally, directories have huge collection of categories. While choosing a category, keep in mind it should be related to your website. You must also follow the guidelines of the directory. Keep in mind that directory submissions are a way to build backlinks that cannot be ignored. Many directories exist on the internets that are search engine friendly.

2. Article Submission: as a web site owner, the most successful way to attract your audience is to create unique, adequate and original text. This also will increase the chances of approval. It must also have the valuable & important information so that the reader feels the content is beneficial. When submitting the article you must consider the following:

1. create content that are similar to the most part to your site title or subject.

There should not be any errors or duplicate content.

3. it must not be too short. Typically 500 words are minimum for most directories.

4. Dont put links in the article text; instead put them in the footer section. Also keep the number of link two or three links. This plays an important factor for the article directories to improve their ranking through search engine optimization.

3. Social Bookmarking: many sites today exist on the internets that offer communication services between people. The most common are facebook, twitter, and digg. These sites provide an opportunity for web owners to advertise their sites and build links.

4. Link Exchange: webmasters can also build links through link exchange. It involves exchanging your link with other related web sites. You can search for web sites that have related content to your site and ask the administrator to put your site link in return to putting his site link on your site. This provides more visibility. You must consider the following when exchanging links:

Links are much better to originate from high page ranked sites.

2. Quality websites that are open to link exchange give better chances for higher ranking.

2. Dont put links on websites whose theme/content is not related to your website.

3. Link from sites that are indexed and search engine optimized.

4. Your web site should be completed before requesting back link.

by: Yousef Edward

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