Search Engine Optimization? What Is The Excitement About?

Search Engine Optimization? What Is The Excitement About

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Is it important for a website to SEO? A good and valid question, in this article we'll explore a couple of vital issues and misunderstandings about search engine optimization. For one is it important for my website?

The answer is YES, if you are at all serious about your businesses image online and if it is discoverable online. From the word go you need to realize that having a website is no longer a maybe, it is a must, it is a fact that a website and being found in Google search adds tremendously to your brand identification and trustworthiness in business.

According to data as many as 79% of your possible clients start their search online nowadays and as little as 5% of buyers come from print media like newspapers. It has just become too easy to Google something and have a load of useful content at the click of a mouse.

It is here where search engine optimization comes in because Google sends a search bot also known as a "spider" to crawl the web and look for applicable information to satisfy their clients search queries.

Realize this search traffic is Google's business and they want to deliver the best possible product to their clients, the "spider" is there to find valuable content and discard junk.

Search engine optimization is your tool to help you present your website to Google as such a valuable tool. Obviously your website should look presentable to the viewer but also vital is the structure for the search bot to determine the content value according to an algorithm.

There are certain specifics the bot searches for and finding it then tells it, it isa valuable information that is suitable to be delivered to Google client queries, don't conform to these requests and you are wasting your time and money.

Search engine optimization is the science of getting a website found on Google and other search engines and to do it in such a manner that it will be ranked higher than lesser websites with less SEO essentials to it.

There are 2 kinds of search engine optimization, what we call on page and off page, initially you should focus on, on page search engine optimization to get your website listed on Google and ranked, then you can start with off page search engine optimization or a back linking strategy which primarily demonstrates to Google that other websites find your webpages valuable too, which in turn adds to your credibility online.

So yes, SEO is vital to the continued existence of your information on the net .

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