Search Engine Optimization With Google : Some More Aspects

While inbound links, quality contents, and such other items can help search engine

optimization using Google, there are a few other factors that have bearing on the SEO process using the leading search engine.

One such factor is the TLD extension attached to the site. For instance the site URL always ends with text features like edu, gov, com, co.in, and so on. Some of the domains like (dot) edu and (dot) gov often have restrictions imposed on them prescribing the specifications relating to the eligibility of the buyer. While TLD by itself may not make much difference, sites like edu and gov are always considered to be quality sites. The reason is that they are beyond influence of any cunning webmaster. So when you link to such quality sites or get inbound links from them, quality of your website get enhanced as well.

Pages that are added to a site also have impact depending on the amount, frequency and their accessibility by the search engine spiders. If the additions are frequent, fresh and they are spider accessible, they can really enhance the value of the site in the assessments by the search engines. However one has to be careful about adding the pages. They should not be prohibited items or something that the search engines do not like. At the same time unmindful and heavy additions can make more harms than good for the search engine optimization prospects.

Sometimes search engines have features like the Google analytics that assesses the number of queries to the site or the domain over some specified period. This helps the search engine to give appropriate rank to the particular site. Though they may not affect ranking in big way, they could help the new websites. Similarly, verification of the site with Google webmaster can increase the crawling rates though may not affect the web ranking too much.

by: Gilbert Steves

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