Search Engine Optimization for Dummies
Search Engine Optimization for Dummies
Search Engine Optimization for Dummies
Are you feeling like a complete dummy when it comes to Search Engine Optimization (SEO)? Don't feel bad, most of us that have entered the online business areas have felt that way for the longest time, even me! Search Engine Optimization is one of the few marketing avenues that people become scared of. I don't know if physiologically the word optimization frightens them or what. Or if it is because they have never had to approach this before in their life? It's okay. Like I said, I have been where you are right now. I will do what I can to make it so easy that any dummy can do it or even a caveman.
What is Search Engine Optimization?
In real layman's terms I will say that Search Engine Optimization is a process of making website and their content attractive to search engines. Being an internet marketer for a long time I stumble across many websites on a daily basis. While these websites may look pretty, I look at these sites with a different set of eyes than most. What I see is that most people are losing thousands of visitors to their sites due to a few simple steps they have not completed.
Search Engine Optimization is something that your primary goal is to rank on page one of any search engine. Examples of items you could rank on page one of a search engine could be articles, videos, blog posts, and press releases.
How do you go About This?
You want to make sure that every page contains relevant keywords or phrases to your business. I sure hope I have done a good job up to this point, if so you could easily pick out my keywords in this article. If you cannot, either I need to go back to SEO school or you need to keep reading.
Searching on a Search Engine
The internet and search engines are obviously amazing inventions, but did you know they evolve daily? Since the introduction of search engines, they have become smarter and more user friendly. In saying that, you want to make sure your keyword phrases would be how you would talk. If you are struggling to find relevant keywords head over to Google and type in Adwords. This is a keyword tool that shows you how many people searched that specific keyword and others that resemble it.
Title is needing a Keyword
As I've said before, every page that has a title on it needs a relevant keyword. In the title you want to use your keyword and then maybe three more times throughout the page. The determining factor on how many times you use the keyword is by how much content you have on the page. Be careful not to smother or cram the keyword down the reader's throat. Make sure its natural and has a good flow. An insider tip from me, refrain in using your company name as keywords. I am only saying this because there may be quite a few people that don't know your company name, so they will not be searching for you.
Plug in the Title Tag, Meta Keywords, and Meta Description
You want to make sure you also insert the same keywords into the Title tag, Meta keywords, and Meta description. Some search engines actually use the information that you inserted into the Meta description so use this to your advantage. This information is provided to the readers on the actual pages of the search engines as small blips of the content. While you can tweak this some, I would just warn you to be transparent with your information. What do I mean? Don't input really complementing Meta description that has no relevance to the actual content. Doing this will only cause you to lose a reader but the Search Engine Optimization you have been working so hard to obtain. Remember like I said earlier, the internet and the search engines evolve daily.
More Than Four Will Get You a Mr. Yuck
As I lightly touched on how many keywords you would want to have in your content, be relevant. You want to keep your reader in mind whenever you provide content. Be considerate of their time and also the fact that they are even on your site reading your content. If you do not follow this recommendation you will definitely be "slapped" with a SPAM tag by the search engines.
This concludes a general overview of Search Engine Optimization for Dummies. Anyone you talk to that has a clue about his topic would have to agree that these are very general but critical elements. If you follow these elements your chances of being on page one or two of a search engine are significantly improved.
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