Search Engine basics for SEO starters

Search Engine basics for SEO starters

Search Engine basics for SEO starters

Even though search engine optimization is going back to long history, still there are many newcomers to industry. This article will help you to get basics about search engine optimization. Search engine results page or simply Google results page is most important for any online business or websites. Because websites are useless without traffic or visitors to it. To bring visitors to website, you need to list your website on search engine results page. To be listed on first 10 position in google search result page, search engine optimization is must due to you have to compete with millions of similar web sites. On internet your website face global competition, not like offline. If you can get your website number one for your primary keyword, you may gain maximum benefit from SEO optimization. There are various ways to use to optimize your website for search engine results page.

If you are ready to start SEO optimization for your website, first start from the basic keyword research. Because, if you don't know which keywords are the best keywords which drive most traffic to your website, your SEO effort may not be effective, SEO optimization should based on the most potential keyword or few keywords. Find your primary keywords. That means, most competitive and searched keywords relating to your products or services. If you know this, you can start optimization. SEO optimization can be done in two ways, one is on site optimization and other is off site optimization. To get number one position in search engine results page, you should do both on site and off site optimization.

If you know your primary keywords before your website design, you can do on site optimization very effectively. You can add main keyword to you domain. It will support to optimize your web site without doing very extensive SEO tactics. I have seen some domains with most competitive keywords, come number one position in Google for primary keyword, but no much link building or any other seo methods applied. Further you can add your primary keywords to your page content. Meta description and keywords, Page title, alt tags and H1 and H2 tags which search engine crawlers can read and index your pages.

Then you can move to secondary keywords. Secondary keywords means, keywords that are not competitive as primary keyword, but customers use these keywords to find your business, products or services. List down 5-10 good secondary level keywords. In content optimization, you can add these keywords as well. All lists can add to Meta keywords, and few in most appropriate way on page content, meta description, title and tags.

Link building is another key tactic in Search engine optimization. This is called off page optimization as well. You should get as much as possible incoming links to your web site with targeted primary and secondary keywords. If you can get incoming links/back links from high PR site ( page rank) you can get high position in search engine results page. There are various ways of link building such as article marketing, blog postings, forum posting, social media sites and many more. Everyday search on latest link building tactics and methods, you will find many ways. It is time consuming. However once your site is appearing number on in search engines your effort will pay off you in many ways.

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