Search Engines Drive Small Business Efficiency

Search Engines Drive Small Business Efficiency

Dewitt, NY June 21, 2010: Gases and welding distributors often spend significant money researching leads and finding out more about local companies. Much of the same valuable information is available for free on the Internet. Finding this information can be difficult, given the large quantity of unrelated information. As a part of its continued effort to provide young gases and welding managers with best practices that will help them grow professionally and further their careers, the June issue of GAWDA Edge features a tutorial on becoming a search engine expert.

Have you ever searched a topic only to end up bogged down with irrelevant results because the word has multiple meanings? There is a way to change that. Say you want to search about the people of Denmark. Of course, you'll Google Danish. Unfortunately, half your search results will end up being pastry-related. Try using the minus sign. Google "Danish -pastry" and watch your results clear up.

Once you have mastered the basics, learn the advanced search functions that will make Google your go-to resource. Use a wildcard search to find a contact's e-mail address; uncover Excel spreadsheets and Powerpoint presentations hidden on a company's website; access older versions of Web pages that may contain information that has since been deleted. Whether your job is in sales, management, IT or another field in the gases and welding industry, search engines can empower you to do your job more efficiently.

Having a detailed understanding of your customer will better equip you to understand the company and will go a long way toward building a strong relationship. Want to learn how to harness the power of Internet searches to learn about potential customers? Head over to www.gawdaedge.org and check out the online resource for young professionals in the gases and welding industries.

For more information, contact Devin O'Toole, editor of GAWDA Edge, at editor@gawdaedge.org or 315-445-2347.

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