Search Engines In, Phone Books Out

If your business doesn't show up when someone looks for it on a search engine

, you are losing a lot of potential business. When people today are searching for something they use Google or Yahoo or Bing or Ask. There was an article published in the Wall Street Journal with the following headline, "Extinction Threatens Yellow Pages Publishers". The reason that the yellow pages are in trouble is because people are now much more likely to "google" it then they are to look it up in the phone book. This makes it even more important that your business has an Internet presence.

There was a time when getting established on the Internet was an expensive and time consuming process. However, with all the developments that have taken place in recent years on the web, it is no longer that way. You can develop a quality Internet presence for very reasonable prices and there have been improvements to the software that make the upkeep of your Internet site possible for even the computer novice. You can also find a lot of techniques for helping your site respond to what the search engines are looking for. The sites that show up on the top half of the first page of a search engine result get almost all of the traffic.

Perhaps the biggest development has been the introduction of blogs and very easy to use blogging software. A blog can be designed to look just like a more traditional website. The search engines like blogs because they usually contain more fresh new content that a traditional website. Once you get your blog up and running, it is simple to write one or two posts (blogging term for a short 200-300 word article) about you or your business. This provides a steady stream of content that the search engines pick up and return to people using the search engines. If you are ready to develop an Internet presence for your business then we would suggest this four point online marketing strategy for you to follow.

1. Start a Blog - You can use free blogging platforms like blogger or Wordpress, or for around $70 dollars a year you can purchase a domain name and web hosting.

2. Search Engine Optimization - Make it a priority to get your site ranked at the top of the major search engines by using good search engine optimization (SEO) techniques. These SEO techniques can be learned for free on a multitude of Internet Marketing sites.

3. Article Marketing - Write and publish articles that provide information about the things that are related to your business or products. For example, if you sell fishing lures, you could write articles about what lures are used for different types of fishing. You can use a free or a paid service to have these articles distributed and published by hundreds of sites on the Internet.

4. Interact With Visitors - When people visit your site and comment on your articles, take time to comment back. This process will help to promote repeat visitors to your site.

Following these four simple steps will help get you started on the path of having an effective Internet presence. It will take some time and work, but it will ultimately provide worth while dividends.

by: Stephen Lawes

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