Search engine marketing services explained

Search engine marketing services explained

Search engine marketing refer's to a discipline which combines both organic search engine optimisation (SEO) strategies and pay-per-click (PPC) advertising campaigns via search.

Those considering investing in search engine marketing services to boost their company website will soon learn that SEO has strengths where PPC does not - and vice versa. For the best results it is wise to combine the two services because whilst successful SEO and PPC results appear on the same page of search engine results, the process to get the listing in each case is quite different.

In addition, there are many benefits to using the two services together. For example, increasing traffic to a website site can take anywhere between 3 and 18 months using SEO alone, but traffic from PPC can be gained in matter of days or weeks, if an extensive or well targeted campaign is set up. The only downside to PPC over organic is that the more expansive and in-demand your chosen keywords are, the more expensive it can be to run a campaign. A PPC contractor will help you strike an informed and effective balance between cost and conversions.

PPC is extremely useful for gaining information about the most effective search phrases. PPC allows you to test different search phrases to determine which will be the most effective for your business. Whilst you can do this to some extent with SEO, it sis more difficult to precisely target certain phrases. So businesses can use PPC to determine the most effective phrases for your business and SEO can then be used to make prepare your website for them.

For those wanting the reputation and trust benefit of a strong search performance, SEO is often a more effective approach than PPC advertising. Organic results get more clicks from searchers than PPC text ads generally because of where they are on the page. Also, many people view a search engine as a trustworthy source of information, while adverts can effectively be bought by anyone.

Generally you will see organic results on the left, PPC ads on the right or sometimes along the top of the results - and generally the distinction is explicitly made by some text or formatting used by the engine to highlight the difference.

The ultimate aim of any business is for their website to be at the top of the first page of Google in both the organic search engine result and on the right hand side, where the Google AdWords text ads are for the same search phrase. Of course this can take a lot of work, requiring ongoing monitoring and optimisation such as that offered by a company that specialises in search engine marketing services

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