Seasonal Internet Marketing

Copyright (c) 2010 Roy ReyerHas a that special day ever crept up on you finding yourself frantically looking for that special present at the mall

? Then in the end you buy some inexpensive trinket because the store shelves are bare and you feel embarrassed because you let your loved one down.This is the same feeling if you will get when you hit a top dollar sales day on your website and realize that you didn't think of starting your holiday marketing campaign until the last minute.When I operated the Radarbusters website, 45% off all my yearly sales came during the holiday season.So the day after Labor Day was the day I started planning out my Christmas promotion.During the holidays my demographic audience took a dramatic shift from being predominately male to female so my main sales copy had to be all rewritten.I also had to preorder my inventory before the end of October so I had to make projections based upon my current rankings/sales and compare them to the year prior.If you're not familiar with the rhythm of Internet marketing and sales, marketing experts have developed an Internet Marketing Calendar to help you know when to kick off your campaigns to take advantage of those top selling days.JanuaryJan 8: Begin Back to School CampaignJan 10: *Conduct an analysis of the competition (eBay sellers, websites, marketing efforts, etc.)Jan 13: Begin Valentines marketing on websiteJan 28: Start Valentines PPC (pay per click) promotionFebruaryFeb 1: Send Super Bowl email with special offerFeb 7: *Optimize/Review your home page and landing pagesFeb 9: Valentines promotional email Feb 11: Last day to ship for Valentines DayFeb 13: Begin Presidents Day saleFeb 14: Valentines Day Feb 15: End Valentines Day promotion Feb 16: Send Presidents Day promotion emailFeb 18: Presidents DayFeb 21: Begin Spring shopping seasonMarchMarch 1: *Optimize/Review your website copyMarch 7: Begin St. Patricks Day Sale on websiteMarch 8: Send St. Patricks Day promotional emailMarch 11: Begin Easter sale on websiteMarch 17: St. Patricks Day March 18: Send Easter promotional emailMarch 23: Easter Sunday April 24: Begin Summer PPC campaign (for summer product retailers)AprilApril 1: April Fools DayApril 4: *Optimize/Review your order processApril 5: Send Spring promotional emailApril 18: *Optimize/Review your email capture process and how it relates to your contact list April 25: Begin Mothers Day sale on websiteApril 26: Send Mothers Day promotional emailMayMay 2: *Review/Optimize product pricingMay 8: Last day to order for Mothers DayMay 11: Mothers DayMay 13: Begin Summer PPC Campaign (for traditional retailers)May 16: Begin Memorial Day sale on websiteMay 17: Send Memorial Day promotional emailMay 26: Memorial DayJuneJune 3: *Review PPC campaignsJune 7: Begin Fathers Day sale on websiteJune 11: Send Fathers Day promotional emailJune 15: Fathers DayJune 20: *Review/Optimize natural search engine strategyJune 27: Begin Independence Day saleJune 28: Send Independence Day promotional emailJune 30: End Summer PPC program (for summer product retailers)JulyJuly 4: Independence DayJuly 11: *Begin implementing a linking campaignJuly 18: *Pursue site credibility indicatorsJuly 25: *Optimize/Review email campaignAugustAugust 1: *Begin planning Holiday marketingAugust 2: *Review last years sales data (in prep for Holidays)August 5: Start Back-to-School PPC promotionAugust 9: *Explore alternative marketing channelsAugust 10: Start Back to School sale August 12: Send Back to School promotion emailAugust 22: End Summer PPC campaign (for traditional retailers)August 24: Begin Labor Day sale on websiteAugust 26: Send Labor Day promotional emailSeptemberFirst Monday of September: Labor DayFirst Tuesday of September: Plan out Christmas CampaignSeptember 6: *Review/Optimize customer service & fulfillmentSeptember 23: End Back-to-School PPC promotionSeptember 30: Begin Halloween PPC campaignOctoberOctober 3: Begin Columbus Day saleOctober 4: Send Columbus Day emailOctober 13: Columbus DayOctober 31: HalloweenNovemberNovember 1: End Halloween PPC promotionNovember 7: *Review Holiday promotionsNovember 11: Veterans DayNovember 14: Begin Holiday Theme on websiteNovember 17: Start Holiday PPC campaignNovember 22: Send early bird Holiday shopping emailNovember 23: Increase PPC bids for Christmas (Thanksgiving Day)November 25: #1 Top Dollar DayNovember 26: #9 Top Dollar DayDecemberDecember 13: #5 Top Dollar DayDecember 16: Send holiday promotion emailDecember 19: #8 Top Dollar DayDecember 20: Lower PPC bids for Christmas, #2 Top Dollar DayDecember 21: #7 Top Dollar DayDecember 22: Last day to order for Christmas, #6 Top Dollar DayDecember 23: #4 Top Dollar DayDecember 24: Christmas Eve promotion on website.December 25: ChristmasDecember 26: #3 Top Dollar DayDecember 27: Send End-of-Year sale email; #10 Top Dollar Day

Seasonal Internet Marketing

By: Roy Reyer

POST COMMENT

Cut Grocery Costs By Using The Internet To Buy Grocery Coupons A Global Information Network Review That Actually Helps Texas Cable and Internet Providers The Changing face of Internet Usage The State Of The Internet Marketing Nation - 2010 Update The AdWords Manifesto - A Useful Resource For Any Internet Marketer Internet Retail Marketing Travel Internet Marketing Internet Marketing- Great Tool Against Recession Internet Based Business - An Internet Business Income Opportunity - Ebusiness Is On The Rise Make Money On Internet - Beginners Guide To Starting An Online Business The Novel Network Review - What's all the fuss about? Internet Marketing Through the Eyes of Twitter