Secretary for Industry and Commerce Trademark Office of Chinese trademark strategy - Trademark Rights - Hardware Industry

Secretary for Industry and Commerce Trademark Office of Chinese trademark strategy - Trademark Rights - Hardware Industry

States leading experts LarryLight has said that enterprises should be branded as the most valuable assets, market-owned enterprise is more important than that, with the market the only way is to have market-dominant brands, but the core of the brand is a trademark .

For enterprises, registered trademarks can be identified as well-known trademarks, like cast a dazzling aura greatly enhanced brand appeal. Trademark Identification of standards and on what basis? How effective protection, in order to ensure healthy and rapid development of enterprise? Present status of development of China Trademark How? I visited the Secretary of Industry and Commerce Trademark Office Jianchang.

"2008 years of Chinese career mark a milestone year. June 5, the State Council promulgated the" Outline of National Intellectual Property Strategy ", SAIC to develop this year's May 26 issue of the" on the follow- implementation of "Nationalism Intellectual Property Strategy Outline>, vigorously promote the views of Intellectual Property Strategy", ushered in an unprecedented development of China's trademark cause of good opportunities, applications for trademark in China reached 698 000. Since 2002, China's trademark registration in nearly 100,000 applications is growing, has been ranked first in the world for 7 years. "Jianchang told reporters.

LI Jian-chang said the State Administration for Industry in 2008 adopted a series of important measures, closely around the trademark review to speed up a lot of work, including strengthening leadership and team building; additional review of departments, offices, review the power to enrich trademark; improve incentive to further strengthen the performance Management ; Recruitment of 300 support staff and other trademarks review. After a year of efforts made in the trademark review historic breakthrough application for review of trademark registration, trademark opposition found work devoted time high, a total review of applications for trademark registration 749,770, up 85.27 percent over last year, mark the review cycle from 36 months reduced to 30 months, which is since 2000, the initial review of trademark registration applications for trademark registration over the year (698,119), to achieve a historic shift to radically change the passive situation of trademark .

"Administration of Industry and Commerce Trademark Office leadership and support, will further enhance the ability of trademark registration, trademark law enforcement capabilities to improve and increase local trademark efforts to crack down on counterfeit trademarks, Pong brand, trademark infringement, highlights well-known trademarks, foreign-related trademarks, agricultural products, trademarks, geographical indications, protection, etc., to establish long-term monitoring mechanism, improve the system of administrative protection of trademarks, intellectual property protection to create a good atmosphere, and fully demonstrate China's progress in IPR protection and effectiveness. "LI Jian said.

In the current international Financial The context of the crisis, Chinese companies use trademarks in order to improve the ability to respond to crises, to help Chinese companies better implement the "going out" strategy of Trademark Office SAIC active in the field of trademarks, international and exchange with Hong Kong, Macao and Taiwan regions and Cooperation . According to Li Jianchang introduced to strengthen and Trademark Office, World Intellectual Property Organization, the International Trademark Association, the friendly cooperation with other international organizations, launched a series of multilateral and bilateral international exchanges in the field of trademark, participated in the WIPO, WTO, APEC's meetings, and the United States , Japan, Australia, Switzerland and other countries had in-depth intellectual property sector exchanges, launched the China-EU cooperation projects in Phase II and with the Japanese Trademark Office held its 7th cooperation visits, reached an initial agreement on the matter.

Nevertheless, LI Jian-chang said, earnestly implement the IP strategy, strengthen intellectual property departments of foreign embassies and communication and coordination, promote the establishment of companies overseas activists, to promote trademark strategy to implement the strategic long way to go.

Well-known trademarks and continuously improve the protection of geographical indications

"So-called 'well-known trademark (Well-knowntrademark)', is a high profile and reputation of the trademark. Compared with the general trademark, well-known trademark infringement more likely to be counterfeit, and therefore the scope of legal protection of their broader protection greater intensity. well-known marks as to expand the scope of the legal concept of trademark protection has been accepted by most countries. "When asked well-known marks are unique, LI Jian-chang says.

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