You have set up this great looking website. Being a newbie, your budget was tight. You cannot afford SEO services. Unless you send targeted traffic to your website, the chances are that you will have wasted your hard earned cash. Free advertising websites have disappointed you. What options are there for you?
If you can identify with such a situation, there is only one way out. You have to use pay per click advertising. Pay per click advertisement involves creating small three line text ads, matching them with relevant keywords. You also need to open an advertising account with relevant search engine. These accounts require very little investment. You predetermine how much you are able to pay every time a visitor clicks your ad. The beauty of all this is that you can also set the amount you can afford per day. The search engine will then show your ad next to the websites whenever someone searches for something relevant to your ad. This method of advertising is the most recommended for starters.
However, for your pay per click advertisement to be successful, there are several things you need to do right. First of all you need to bid right. Big search engines such as Google rank your ad based on your bid price and relevance to the keyword used. If you bid low on an expensive keyword, your ad will not be seen as it will be too far down. You need to check the highest bid prices for the keywords you want to use. His will help you place your bid either higher or slightly lower. If the keyword is too expensive for you, you go for a cheaper one. It is recommended that you use long tail keywords. I mean an expression of two to three words. They are more affordable and targeted.
You also need to create an ad relevant to your keyword. Google will rank your ad poorly if your keyword does not appear in the ad title. The other main pay per click success strategy is to create attention catching ads. Your ad is very small (about 3 lines). There is no room for expressing yourself. Your ad should catch the eye of the prospect and literally false him to click it. You will need a lesson on psychological triggers to appreciate what I mean.
You will also need to create multiple ads with slight variations and test them to find the most effective one. With correct application of these tactics, your pay per click campaign will be successful.