Secrets To Successful Seo Campaign

If you ever hope to increase your search engine traffic and website conversions

, then you must discard the old-fashioned thinking that surrounded SEO and replace it with real stuff that's going to get you results; most of the old SEO tricks are now banned by the SEO community and many constitute what is now referred to as unethical SEO whose continued usage has been shown to cause unfavorable results and could cause your website to be penalized by the search engine.

The tricks below are not only safe to use because they're part of ethical SEO but they've also been shown to yield real results on major search engines. Use them properly and you're guaranteed of some solid results and peace of mind.

Insert your keyword/keyword phrases in site headlines

Headline tags namely (h1, h2, h3, etc.) are an excellent place to use your keyword phrase and secondary keywords. Search engines recognize that headlines are more important than the surrounding text, and so assign greater value to keywords found there.

Insert your targeted keywords in anchor texts of links

Link text is another great place to put your keyword phrase. Links stand out on most Web pages, and so are given higher priority than surrounding text.

Request other people with similar sites to link to your page

A great way to get inbound links is to simply ask for them. But remember that excessive cross-linking can be viewed as spammy, so be careful about trading links or otherwise buying links on external sites.

Provide People linking to you with ready made text that contains your keyword phrase.

Inbound links are a great way to improve your page rank. But you can't really control how people link to your pages. Chances are they won't use a phrase that has anything even remotely close to your keyword phrase. Remember that they are doing you a favor by linking to you.

If it makes sense, you can ask them to change the text of the link, but be careful, as people can be very touchy, and you might just get your link removed. Another way to get your keyword phrase in inbound links is to provide your customers with the link text ready-made.

Get links from site with good reputation

Reputable sites that link to you will increase your reputation. After all, if a reputable site feels that your site is valuable enough to link to, that means that your page has more value. You can tell if a site is considered reputable both by how high it appears in search engines and it's Google PageRank. Also, .edu sites have a higher reputation because they represent schools and universities.

by: Sammy Kirkland

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