If this is not enough, company also spends a lot of time and effort in training a trainer in sales practices
. It is always easier to train a salesperson on fundamentals of conducting training sessions. This can usually be accomplished via a 3 day TTT (Train The Trainer) workshop. And in a few days you have a sales trainer up and running. It is also a great strategy to select a sales person who has inclination for coaching and training and grooming him/her to take the position down the line. This on one hand will provide exciting career path for a valued employee. On the other hand company will get a competent and willing candidate who knows the company inside out without even advertising for sales trainer jobs!