Selecting the optimal e-mail marketing solution for your website
Selecting the optimal e-mail marketing solution for your website
Finding the perfect e-mail marketing tool for your website can often prove to be a bit of a cumbersome task, particularly when there are so many competing options in the marketplace. It's important when choosing an e-mail marketing tool to be aware of all the main features that you will need for your e-mail marketing campaign and how these features can potentially help you when it comes to acquiring more profit through your website. Another important consideration is whether to opt for a free or paid solution many webmasters new to e-mail marketing may well opt to go for the free solution, however this can, in some cases at least, prove to be a costly mistake. This article will go into more depth on how to choose the correct e-mail marketing solution for your website.
One of the first things you need to look at when selecting an e-mail software tool is the functionality that the tool will be able to offer your e-mail campaigns. One of the main things you need to look at when evaluating any tool is deliverability rate. This statistics, provided by most providers of e-mail marketing software, will help you determine how likely it is that the majority of the e-mails you send will arrive at where you need them to be your subscriber's inboxes. Many free e-mail marketing software solutions offer paltry deliverability rates and as such it's important to make sure that when you select an e-mail marketing tool it will deliver the majority of the e-mails you send out. Many paid e-mail solutions offer deliverability rates of over 99% -- compare this to free options, which suffer from rates as low as 50%. This margin can mean the difference between success and failure for your campaigns.
Another crucial component to look for in an e-mail software provider is autoresponder functionality. An autoresponder is essentially a tool that allows you to send scheduled e-mails to your subscribers at specified delivery times. For example, you may want to send out a welcome e-mail to all of your new subscribers with autoresponder functionality, you can set this up and make sure it is customised for each new member that signs up to your mailing list.