Selling A Home Fast Requires Marketing A Home In The Right Places

No one can argue that there's a totally different real estate market now than existed here in the US in 2010 for people needing to sell a home quickly

. And although that is true, these statistics from 2010 should come in handy for homeowners considering for sale by owner as a way for selling houses. The following statistics were compiled and published in the 2010 National Association of REALTORS (NAR) Profile of House Buyers and Sellers. I think they will be good information for every seller, not just those considering for sale by owner. In the present market homeowners who choose to market their own houses have more opportunities to do so than any time in the past.

Check out these statistics that should interest any seller who is getting ready to stick a for sale by owner sign in his yard. Buyers who are looking for a new house using the following tools to do so are grouped this way: internet 79% (that one's surprising, isn't it?), real estate agent 69% (encouraging news for agents), yard sign 22% (old-fashioned ways still work), open house 12% (could be better), newspaper 9% (really low) and house magazine 6% (pitiful). Don't you think these are interesting numbers? They certainly would tend to convince a skeptic that posting on craigslist.com and ebay classifieds is crucial in order get the attention of buyers online. It doesn't matter if buyers are also working with an agent or not, they will continue to look for a house online. Surfing around online is so easy and interesting, and most people are so busy that they have to fit their surfing time into their busy schedule, which means they are often online late at night when their long day is winding down.

Your job, when you're selling for sale by owner is to find your buyers in a way that's easy for them. That is the main secret to marketing anything these days, having a presence online. If you go with the statistics above, newspaper ads and agent listings in local magazines full of houses for sale are definitely not the ways to go, or at least to be considered reliable. Although more and more people are searching for houses online they are also driving around their favorite neighborhoods looking at for sale by owner signs as well. As a matter of fact, 70% of buyers are working with a real estate agent and still doing their own investigations. That's why I'm encouraging you to have your thoughts organized so that when you receive a call from an agent saying he has clients interested in your house you will know what to say, especially when he asks if you are willing to pay a commission on the sale or not, that's the question you need to be ready to answer even though you are not obligated at all. Think through this possibility before it comes up so that your interaction works for everyone.

by: Leo Kingston

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