Sensing Customer Wants: Success Mantra Of Local Developers

Real Estate competition in India is quite hot

Real Estate competition in India is quite hot. There are a number of developers in the fray who are operating at the national and the local level. For the local level players, it is not easy to have a firm standing in the market and beat the odds of competition against them. The national level big players have vast resources at their command and these can be used to browbeat the local level players and consign them to oblivion. However, there have been few notable exceptions to this rule where the local level real estate developers have not only stood their ground but have also become successful in their ventures despite the presence of big developers of national repute. SRS Residency Faridabad is one such project amidst a number of such projects being developed in the Greater Faridabad region which can be termed as successful.

The SRS group has a history of success ventures in the Faridabad City. Initiating into the real-estate business with the project of multiplex and mall, it entered into the foray of housing sector y developing projects in the nearby Greater Faridabad region. What have been the prime reason for the success of SRS Residency and why is this a case study on success of a local level project?

The first important reason is that by virtue of doing business in this city for a long period of time, the group has become experienced enough in knowing the wants of the people of this city. Experience has made them sense what the customer would require in future and what are his current demands. More importantly, they know what is the best way to satisfy the customers of this city. This has helped them in providing those deliverables which can be readily accepted by the people. Whether it is the business of cinema halls or successfully running the shopping mall, the group is able to gauge the market sense with their futuristic perspective and comes up with projects which are instant hits.

Take for instance the SRS Residency, their housing project. It comes in variants of 2, 3 and 3 plus 1 BHK apartments with an areal expanse of 1304, 15057 and 1837 square feet of area.This is precisely in tune with the demands of the middle class sections of the society which is the predominant population profile in the city. The same are also being provided by the other reputed builders as well but it is the long standing local popularity of the group, a belief in its entrepreneurial adventures and a history of commendable customer relations which helps it in effecting sales of its project.

The success mantra of SRS Residency is to keep customer in focus all the time while venturing into any new business venture and devise a pathway which helps it retain its credibility.

by: kamal bhatt

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