Seo Guide In Conducting Competitive Link Analysis
The task of professional SEOs has become tougher by the day because of a number of factors
. These include encrypted searches which have been introduced, the series of penguin and panda updates which Google has been rolling out for almost a year now, and others. All these are together pressuring them to work harder and do every SEO technique to create visible websites on the internet.
More than just creating interesting and unique content, another tool for leveraging your business website is to conduct a competitive link analysis. As already known, Google is particular about link building with sites that are relevant to your niche and are also an authority. Competitive link analysis may involve targeting sites which do not link to your website but instead link to your competitors website and understanding why this happens.
Here are some helpful tips when performing a competitive link analysis.
First of all, you have to check your clients link building profile and graph.
From the data you get by doing the previous tip, try to analyze how the site has built its links over time. If the links have grown at a normal pace, then that would mean it has been a smooth run.
The next tip to consider is to check the sites that are linking to your clients website. Try to check if the site has junk link profile where there is an existence of spammy sites and c-class links. Or perhaps, try also to see if the site has some authoritative links.
To make this task easier, you can make use of either Yahoos Site Explorer or SEOMOZs Open Site Explorer. These tools may be used so that you no longer have to manually categorize by page strength and domain strength.
Remember that it is also important to take note of link anchor text which matters in both local and global searches.
Though competitive link analysis is an effective tool, looking into who follows your competitors website will never bring your to the forefront of the competition. You will always be lagged trying to follow a link where your competitor has already succeeded in.
Beyond just competitive link analysis, there is a lot more that you can do. These include:
Broadening your idea of relevance. Do not limit your links in terms of relevance. For example, if your site is about producing whole grain foods, you can also link with childrens hospitals that promote whole grain food in their diets, finance websites that recommend you as a producer of affordable cereals, and some sports-related sites that provide free cereals for breakfast during marathons. With this, your links are more varied and far-reaching but are still relevant to your site.
Once a site links to you, hold on to that and make them continue linking to you. You can do this by creating a deeper relationship online with the site. You can ask them how your site has helped them and also ask how you can continue to be of help to them.
Try to find out who links to the sites that link to you. By doing so, you are building a network of links and you can also link to those sites.
Any SEO company in Australia should take note of the importance of competitive link analysis and doing more than that to let your clients website be more visible online. This is very important because competition is tougher and getting lagged behind means losing customer share.
by: Audrey Abbey
The Analysis Of Car Start Failure In Winter Morning An Analysis On The Best Times To Do Pet Adoption Personal Trainers & Body Composition Analysis Chemical Analysis Of Capsaicin 2013 Ceramic Industry Development Trend Analysis Of The Town Will Become The Main Market iTunes Analysis Can Age Have An Impact On Male Organ Length - Latest Analysis Concerning Growing Old and Dick Measurements Obama's Gospel and CFD Analysis Color Analysis - Different Ways to Find Your Colors Horse Locomotion Analysis Gts.exe detailed analysis of the virus Equity Research Technical Analysis Report BY Mansukh February 2011 Comparing Chemical Analysis Of Metals With Mechanical Testing Of Metals