Web Masters often feel frustrated when their SEO efforts don't deliver the desired results
. It is definitely annoying to discover that your SEO efforts after having costing you enough money and time investment have not yielded any fruitful results.
There are Web Masters and companies providing SEO services, who follow SEO practices that are actually based on SEO misconceptions. Prior to heading towards another optimization attempt, it would be beneficial to read about the frequent SEO mistakes that Web masters make so that their SEO efforts are not wasted.
Meta-tags and hidden text
Including the keywords in their meta-tags is standard practice but stopping just at that is a very bad practice. Because if a web master desires to enhance his or her pages' relevance to search queries, then the keywords should not only be found in the meta-tags but more importantly on the pages themselves. Because it is essential to understand that the keywords in your page's content which are evident to readers are of more importance than meta-tags.
Sometimes, some Web Masters also incorporate invisible keywords, which the human eye cannot decode, because the text's color is made to blend in with the background of the web page. Although search engines still see this text so they count towards keyword relevance, but what some web masters don't realize is that these keyword phrases would have been a lot more valuable as keyword phrase anchor texts had they been visible.
It is essential to understand that hidden texts is a Black Hat SEO strategy for it is in fact a deception to try to fool the search engines to believe that the site is relevant to the query.
Which when caught, could get your site banned from search engines!!!
So beware of such deception and employ only White Hat SEO techniques, even if it takes more effort and time because Search Engines gives themselves preference to Slow and Steady Growth. FELIX LABS also believes in white hat SEO because slow and steady wins the race. Using Black Hat SEO techniques there is always risk of getting our website into spam that's why our experts at FELIX LABS never rely upon Black Hat SEO techniques.