Seo Norway- Information Concerning The Value Of Web Optimization In Your Advertising

Every body must understand the principles of search engine optimization is an important

first move in building an optimized, well-positioned website.Have you heard stories about some online marketers who hit it big after getting a number one spot in the search engine result pages (SERPs). Web optimization (SEO) plays a necessary role in ensuring that your business gets the best promising search engine ranking, which can bring about increased sales for your online company.

What is Web optimization (SEO)?

web optimization is the process of modifying web page content and meta-information to improve the search engine ranking of the page. Meta-information includes certain HTML tags (title, heading, emphasized text, keyword and description meta-tags), as well as the internal (links between pages on the same site) and external (links between pages on different sites) link structure of a web site.

Impact of High Search Engine Rank on Sales

Internet market research estimates that between 70% and 90% of online consumers use search engines to find a specific product or service. Let's examine factors that influence sales to see how effective web optimization can boost your revenues.

Three metrics are required to forecast online sales: the average ticket, the conversion rate, and the amount of web site traffic.

Keep in mind that a high search engine rank will produce a detectable increase in traffic only if there is significant marketplace interest in taupe widgets and your web page appears in the first thirty search engine results.

However, seo is not going to produce measurable results if there is very little demand for taupe widgets. The number one spot in search engine result pages is not particularly impressive if only two people search for "taupe widgets" each month. Role of Keywords in Search Engine Optimization

Keywords are words or phrases users provide to search engines to locate information. Search engines examine page content to determine whether a specific page is relevant for a particular search word or phrase. Thus, effective keyword selection is one of the cornerstones of web optimization.

Each keyword is characterized by supply (number of search engine result pages) and demand (number of searches). The easiest way to improve search engine rank is to select keywords that have favorable supply-demand characteristics; that is, ones with a relatively high demand and a relatively low supply. It is much more difficult to improve the search engine position of a page on a high supply, competitive keyword.

Incorporate the target keywords in the text of the page. Don't overdo it, though the keywords should fit smoothly into the surrounding text. Search engines use several techniques to detect excessive keyword density, or too many keywords stuffed into very little supporting text, and will reduce the rank accordingly. A page has too many keywords if they interfere with the general flow of the text on a page and appear to be glaringly out of place

The title tag should contain information that describes the page. Unless you operate a multi-national conglomerate that is already a household name, your company's name is not a descriptive title. Most search engines use the title tag as the first line of your listing in the search engine result pages. Strive to make your title tag say "click me" to a prospective customer. "Superior taupe widgets - 50% off every day" is a good page title, while "Ultimate Taupe Widgets, Inc." is not.

Incorporate keywords into the headings on the page, as well as into emphasized sections (bold or large text). Even though search engines are de-emphasizing descriptive meta-tags, include keywords in them nonetheless. The description meta-tag should have an accurate description of your page, and the keywords meta-tag should contain a set of keywords (separated by commas) that list key concepts mentioned on the page.

These are the most important aspects which should not be taken lightly.

by: franfaoapo

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