When Google launched Panda, it sent thousands of websites to oblivion
. Companies and some specialists of SEO services in India were left scrambling for damage control. Most were wondering what happened and heads rolled. This is just one example of how search engines are always changing their algorithms to target websites that have no business rankings so high because they are using underhanded techniques in order to get there.
Why search engines tweak their formulas?
First, search engines always try to give people the most relevant sites after typing in their keyword or phrases on the search box. This is the reason why they always tweak, fine-tune and try to perfect their system. But another reason is to rid the search engine results page of artificially ranked sites that uses black hat techniques. These are methods that also use mathematical formula in order to find gaps in the screening system where they can slip through.
One of the most important elements that search engines look for is great content. But this is very difficult for some companies offering SEO India Services because its quite hard to look for good writers. So what they do is to shortcut the process.
Value added is value gained
Successful start-ups found that the simplest of methods still work. You roll up your sleeves and strive to upload relevant and informative content on your sites that are also keyword-driven; coupled with site optimization techniques, they are enough to rank high. Studies have shown that most searchers dont go beyond page 2 in the search engines. If they cant find what they want in the initial thrust, they just go back and refine the searches.
Unless you can land in the top 10 in the search engine results page in your own industry, you cant hope to improve your traffic anytime soon. Ask for assistance from professional SEO Services India on how to do this.
Dont focus on sales
It might seem strange to not focus on making a sale when you are in the business of selling. But just think of it as a pushy telemarketer. Everybody finds him annoying and will not deal with him in a million years. But if you forget about pushing your product a bit too strongly and instead focus on providing the customer the information he needs to address his problems, that customer will keep coming back to your site. With the help of professional SEO Company in India, you can then start the process of converting those visits into sales in a more natural manner.