Both of these services are different, but both have an important say in the way the website does business
. After all, both of them are implemented for the very fact that the website has to do well and has to SEO and PPC might be two leafs out of the same block but are two very different processes that help the website score on search engines and help it draw business and user traffic. SEO ensures that no stone is left unturned as far as optimizing the website is concerned where as PPC ensures that paid listings are also done well for the revenue to keep flowing in and the money to keep pouring in.
There might be no definite comparisons between the two of them but one thing that you can neither negate nor deny is the fact that both are equally important in making the website what it eventually becomes in the longer. If it becomes a money spinning machine, then the credit has to be shared with these two wonderful facets of the web as they have the capacity to take the baton to the next level and are also good enough to ensure that there is never any shortage of business. Optimization or paid search, you will always have things in place when SEO and PPC are at the helm taking care of things and ensuring that the website keeps succeeding without any halt and never stops making money.
Website optimization is never done better with SEO taking care of things in the finest form. The features that go into SEO such as link building, directory and article submissions, social bookmarking and several other features categorically reinstate the fact over the web that the website is there to make a point and will not go down before it really makes a mark and achieves what it initially set out to.
Paid listings in the form of a thoroughly worked out PPC campaign ensure that the website is displayed right there on top of the search engine result page. Keywords that are pertinent to the website are displayed on the top in the form of hyperlinks and are placed well so that the words come out quite effectively and are visible enough for the visitor or the web user to view them. They get to click on those keywords which further lead them to the website that is being displayed quite emphatically.
All this leads to the website being the end beneficiary for both the processes are being made and implemented in the form of campaigns so that the website ends up getting highly benefitted. They both can be put into action through a good service provider and both of them can be utilized well further to produce better results. The services put the website on the right track towards success and ensure that the website achieves everything that it sets out to and also does a lot of good business. These two ensure that all these happen in reality.