Seo: Some Basics To Know
Search engine optimization, popularly known as SEO has become important in website
redesign projects undertaken with a view to improve the functionality of the website. High rankings on popular search engines have become essential for all types and sizes of businesses. This is the only way in which businesses can receive more targeted visitors, increased conversions, and excellent ROI. Before implementing SEO strategies, you need to know some basics about search engine optimization. Here are some core areas to focus on.
Content and keyword management
Everyone is aware that content is king. Keywords play a powerful role in SEO content. It is a rule that for a successful business, not more than 2 keywords should be included per page and there should not be more than 3 pages, per keyword. Secondly, the keyword should connect well with the reader. It should be used logically as there is no point in just repeating the keyword again and again. A list of keywords should be made and the pages should be developed around them. Some tips for making the SEO content search-engine friendly are:
- The content should not be more than 1500 words
- Well-structured paragraphs are important; titles and images should be included
- Relevancy of keywords should be followed
- Links to other pages, of other sites or within the site should be included
Meta data
Here, one can think of Twitter. 140 characters can be used for summarizing the topic on a particular page. Instead of repeating the keyword, people should be told about why they should read that particular page.
Tags
In the HTML, you should be able to tag the content, for example, H1, H2 and more. The keyword should be placed in H1 tags.
Meta keywords, pictures, URLs
Often, the Content Management System or the CMS controls these items. The CMS should be robust enough for providing assistance with the following items. However, if the templates are being managed directly within the HTML, here are two things to remember.
Picture tagging
The image that is uploaded on the page should have a filename that would match the keyword of the page.
Meta keywords
They are not of any use to Google, but are of great importance to other search engine bots. They should definitely be used.
Linking strategy
Links are an important method of marketing, and so you need to have an effective strategy for link building.
Outside links
If links are put to other sites, it is always beneficial.
One can resort to efficient SEO services provided by a competent search engine optimization firm, for securing a good rank and enjoying the best position in major search engines.
by: Rajeev Rajagopal
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