Seo Strategy Overview

Perhaps the most useful tool for businesses today is the internet

. As most executives in large corporations have already developed a powerful online campaign, small businesses and even individuals realize the benefits of SEO strategy. In fact companies of all sizes flock to professional digital advertising firms, or individual contractors. This can have an extremely large return on investment. For many, the most promising results come from great search engine optimization. Search engine optimization, or SEO, involves many elements of a web site's design, as well as offsite factors, that influence a site's position in the major search engine results for relevant keywords. Since many consumers put great trust in the top organic results, placement on the first page of Google, Bing, or Yahoo will provide credibility to the site, and direct an incredible amount of relevant traffic to the website. Naturally, this results in an increasing number of conversions, the final goal of any business. Although it may be a sound investment for many companies to outsource this service, owners can learn a lot about SEO strategy on their own. This article will outline a very important aspect of fundamental SEO, keyword research. It attempts to explain the reasoning behind various techniques.

Fundamental keyword research:

Although many amateur SEOs ignore this important step, it should be the starting point of any targeted internet marketing campaign. It involves deciding for which keywords a site should attempt to place in the top results. It would be a terrible mistake to simply choose words that sound relevant or popular. The optimizer must obtain a fair amount of data in order to make an educated decision. Free keyword tools online provide all of the following elements.

The first necessary piece of data is simply a list of relevant keywords. After all, there is no point in optimizing for words that do not pertain to the business, or that will not lead to conversions. Along with these words should be the monthly (or some time period) search volume. Do people actually enter these words as a query into the major search results? You will find that for some words, the volume can be less than one hundred searches globally, while others range in the millions. This data may become even more detailed. For example, a business that provides services only to a certain area might want to focus on local query volumes, rather than global. Examples of such businesses include restaurants, salons, gyms, etc. Some keyword tools also allow the user to specify whether the exact keyword must be the entire query, be included in the query, or only contain synonyms. It may be valuable to consider all three figures. I recommend exporting all of this data to spreadsheet software, such as Excel, for further analysis.

What to do with all this keyword data:

Once the irrelevant, or awkwardly phrased keywords are eliminated from the list, focus should be on search volume. The researcher should keep words with high numbers, as these will provide the most traffic. Unfortunately, the most frequently searched terms are often sought after by many companies. It may be extremely difficult to place on the first page of major search engines for such terms. Thus, the next step in keyword research is to identify competitors for desired keywords, and assess how difficult it will be to beat them. This will greatly aid internet business marketing campaigns.

by: Thomas Lucas

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