Seo Techniques Post Penguin Update

Google constantly updates its algorithm and penalizes spam

, duplicate content, and removes poor links and irrelevant hyperlinks, all to provide your website with a better ranking in Google search. If you do not follow the rules and regulations of the latest algorithm updates by Google, like the penguin update, the rank of your website will fall on the popular search engines like Yahoo and Google.

The main motive behind the Penguin update was to create awareness amongst the website to follow originality. The aim was to increase the rank of the websites that adhered to the rules of Google rather than those websites who engaged in spamming and got higher rank on the popular search engines. The SEO techniques for link building strategies post penguin updates are maintaining a positive effect on the ranking of the websites.

Article Submission

Writing and submitting content is an excellent way of marketing and establishing back links to your website. Content distribution is one of the rare ways of establishing links as Google has declared many links and websites as spam. But, there are still many directories where you can submit your articles .Still, the same rule is applicable as before, create excellent content, build an excellent and original material.

Back hyperlinks from forum profiles

Forums are the bets places where you can find hyperlinks. Most of the forums have an area where you can write information and then create a back link for your website. Make sure that the SEO Company from which you are hiring services does not pay for getting back links.

Blog Commenting

This is one of the latest techniques for getting noticed by Google. You can leave your feedbacks or comments on blogs or like or dislike them. This will also give you knowledge about SEO and also create a link that will lead directly to your website. The bets way is to find out blogging sites that have hyperlinks so that Google will find it easy to scroll your website.

Things to be Avoided

Spammy Websites: Websites that have large number of advertisements are always penalized by Google. Do not create links to websites that contain illegal contents. Google checks all these facts.

Paid Links: You might have to pay for getting back links from other websites, for create awareness of targeted keywords. These back links must be removed from your website because Google will consider them as spam links and consequently penalize your website.

Spam Blog comments: Blogs with a low rank and with large number of feedbacks will not increase the rank of your website. According to the Google Penguin updates, contents that are low in quality and are filled with anchor text are sure to be penalized. Thus it is very important that you filter the content of your website and update them regularly.

Thus the key to get higher rank on the popular search engines is to find natural links and for this you will need to hire best SEO services. Apart from that your website must have original and unique content that will help you get higher ranking and increased ROI (Return on Investment).

by: sanjay sharma

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