Seo Terms You Must Learn And Know The Darkside Of Seo And Bad Practices To Avoid.

There are many specific terms flying around the SEO industry

. Some which can be interpreted with relative ease but some are less obvious. In this article you will be informed of various terms and their definitions that operate within the SEO industry.

One thing that is a consistant risk to the integrity of the Internet is the practice of black hat SEO. When you refer to someone as being black hat, they are participating in frowned upon or even illegal methods of SEO in order to get higher ranking and inevitably, more traffic to their site(s). Practitioners often use black hat tactics at the risk of being dropped from the engines (Google, Yahoo) or at the very least, being removed from high SERP rankings. To put short, its about hoodwinking the search engines into pushing a website higher up the SERP. Please find the various terms associated to black hat tactics:

Cloaking the technique where a webmaster/devloper will have two versions of a given web page. One version will be shown to the search engine spider/crawler and the other version will be shown to the normal web visitor. Google does NOT like this and is highlight frowned upon.

Doorway Page A web page (which is hugely highly optimised) with the purpose to direct traffic to other pages using either a redirect method or merely by being full of links that direct you to these other web pages.

Hidden Back Links Normally a hidden link could be in several forms such as text that is invisible but is also a hyperlink (e.g. white text on a white background, and the text is a link), using CSS to make hyperlinks that are tiny and hiding links in something like the period in the middle of a paragraph of text.

Interlinking Setting up multiple websites about a given topic or interest and having them all link to each other (i.e. reciprocal back links) in order to increase their relevance and subsequently the rankings in the SERP.

Keyword Stuffing The practice of repeating keywords on a given web page. Google's algorithms work very hard at trying to find pages that read like normal text and are being regularly tweaked to improve relevance. After all, no one likes a broken record. If Google suspect you are just trying to stuff the content of your site with keywords there is a good chance your SERP ranking will drop.

PageRank Sculpting PageRank sculpting is the practice of a web developer or webmaster opting for some pages within a website to have by nofollowed internal links to ensure that more important pages get more Google juice. Though not exactly black hat as it does makes sense, some websites abuse this tactic and if abused, can make for an inconsiderate browsing experience.

As you might have guessed, the opposite of being black hat is being white hat. This can pretty much be coined as the use of accepted SEO practices in order to get higher rankings, more traffic, etc. Of course there is the hybrid grey hat, a term often associated within the hacking community; almost of a robin hood comparative.

by: Will from Rhino

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