Seo Update 2012

SEO Update 2012 What was working thats not working anymore

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When it comes to SEO, were all interested in getting organic traffic from the major search engines like Google, Yahoo and Bing. But with Google leading the pack and making constant algorithm changes, its only a matter of time before its affecting you if youre using old school methods to rank your website. One example was what many people refer to as the Panda epidemic which hit many websites in 2011, causing some major discussions to pop up in the internet marketing and SEO world.

The Panda update in 2011 was the algorithmic change made by Google to filter out spam websites and provide a better user experience for Google searchers. I know a lot of people thought but my website is not spam but was still affected, the reason for this might be the methods you were using to rank your sites. Older ways of generating backlinks, like the ones created by popular SEO programs like SeNuke X are just not effective anymore. A majority of links created with these mass backlinking software programs were de-indexed by the millions, causing a rapid drop in rankings.

One client site that was shown as an example, was a person who was ranking in the top 5 of Google for nearly 10 years for a very competitive keyword. When the Panda update hit, his page fell down to the 70th page. In a single day, his rankings went from #2 to #708 in the Google SERPS. That stopped his traffic completely and saw his website plummet to the ground.

So, how do we make sure the same thing doesnt happen to us? Well, there are tons of ways to avoid this. Many people arent worried because their websites are still ranking and they think that theyre safe. But did you know that theres been 2 major updates within the past 4 months since the Panda epidemic? A lot of these guys who thought they were safe were hit by one of the other updates which occurred in December 2011 and February 2012.

How to Avoid Getting Hit by an Algorithmic Change

Firstly, you need to make sure your websites on-page SEO is properly configured. Getting a few courses on on-page SEO or hiring an SEO expert is highly recommended. The second thing you should do is to change your backlink strategy and avoid programs like SeNuke X like the plague. SeNuke X used to be a very effective way to rank a website and build thousands of links in no time, but Google is onto them and de-indexing any page that they catch using services like these.

There are many professional SEO companies out there who have a solid reputation and keep up to date with any changes made by Googles ranking system. Although some of these services can be rather expensive, you might want to invest some of your money here rather than trying to do it yourself, since that can be your downfall.

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by: wynn455

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