Having a professional looking website is extremely important if you want to create a strong web presence for your business
. However it is also important to have a well optimized website that is geared for success by achieving high search engine rankings.
SEO web design is what helps you to achieve high search engine rankings. But why is attaining high rankings important? The fact of the matter is that most people search for things of their interest using search engines. The search engines in return throw back a list of websites.
People usually flock to the websites on the first page results. The top ranking website gets the most clicks and hence the most traffic. Therefore the higher your website appears on the results pages the greater your business prospects will be.
According to Google, the leading search engine of the world, an online business can lose more than 60% of its business if it is not to be found on the first page of the results.
Just by analyzing these statistics you can realize how important SEO web design is. When you go for SEO web design you are basically ensuring that your website is engineered in such a manner that it is easier for it to attain higher rankings. This is because it will be free from any technical errors whereas a number of other aspects on the websites will be particularly fine tuned to the search engine bots behaviors.
Some of the key aspects of SEO web design include optimized graphic images, faster loading pages, intuitive navigational structure, solid web architecture, keyword rich web copy, optimized html tags and optimized internal linking. All these factors will contribute to giving you a strong web presence on the internet.
Having illustrated the benefits of SEO web design it is also important to understand that a well optimized website will not make its way to the top on its own. Rather it needs the support of other internet marketing services like search engine optimization and search engine marketing in order to truly rise through the online competition and attain higher rankings.