Seo Web Hosting And Domain Extensions

It used to be that if you had a website, you could choose any web host anywhere in the world that you wanted to house and run that website for you

. This is still true for many people, as the websites server doesnt need to be anywhere near the person who created the site in order to be effective. But, this is not the case if youre interested in SEO web hosting; because with this kind of hosting, location does indeed matter.

When Google and other search engines rank websites, they look for many factors. One of those is the proximity between the web server and the sites visitors. So if a website server is in Europe but most of the visitors to the site are coming from the United States, the search engines will take this into consideration. And they could possibly rank it lower because of that.

This is because the further away a visitor is from the server, the longer that information has to travel, and the more nodes there are that the data must pass through. The more nodes there are, the more complicated it all becomes and its simply not as efficient as running the server closer to the sites visitors. Having your ranking slightly negatively affected like this probably wont matter if youre running a personal website. But if youre running a website for your business, it could mean a great deal.

So, how can you fix this?

If you already have a website in place and really want to boost your SEO efforts, it could require switching to an entirely different plan with an SEO host that has a physical location close to your business (or at least close to your visitors.) This will bring the server closer to your visitors and will also boost your SEO. While youre changing your web host (if need be) also remember to change your domain extension, if possible.

Domain extensions are a dead giveaway as to where a sites server is located. Often the extension .us is used for a website thats American-based while .ca is used to identify Canadian websites. This isnt always the case and of course, you can have general .com sites that could be located anywhere. However, if you can still change your domain extension, its a good idea to use one of these types that are local. This too, will help the search engines recognize your site and give it a better ranking. Just remember that this practice still wont help you if your visitors are coming from another country.

If you havent already signed up for a web hosting plan, localizing your server to where your visitors are wont be as challenging. Simply start by choosing an SEO web host thats located in the same area as you; and choose a domain extension that clearly indicates the location of your server. These two small choices will mean a higher ranking, and more visitors coming to your site.

by: Damon Whitcutt

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