Sequential Steps of Direct Mailing Fulfilment Service

Sequential Steps of Direct Mailing Fulfilment Service

Effective fulfillment service is a need for efficient running of a business organization. So, if you are a businessman and concerned about a direct mailing fulfilment program, then you must have a good hang of what a direct fulfillment service is. Having knowledge about the direct fulfillment process will help you a lot in choosing a mailing company that suits your needs to a T.

Direct mailing fulfillment is a complex task comprising of several parts such as designing, mail processing, printing, finishing and finally mailing. The small organizations, due to their restricted budget, do not engage any professional fulfilment house to do these tough and tedious task, instead they prefer to accomplish the entire gamut of fulfillment job within their office premise. But with expansion of business, dealing with the fulfillment service within a business edifice seems to be tougher. As the volume of production begins to swell, the business houses find it hard to handle the mailing fulfilment job and hand it over to a professional service provider.

Many a fulfilment house offers only logistical service that includes printing, sorting as well as mailing. As far as planning and strategy are concerned, most of the companies handle them in house or hire a direct marketing firm to get these done. But there are a few companies that provide the service for planning and strategy too. Working with a company that takes care of everything from A to Z, helps the business owners get relief from the fulfillment job and concentrate on what they can do the best.

Mail copywriting is another vital part of mailing fulfillment. Some fulfillment companies have in-house copywriters while the others outsource the job of copywriting. In most of the cases, you have to get the catchy messages written by a direct mail copywriter and then only the fulfilment house will start the actual process of mailing fulfilment.

Wherever you have collected the mailing list from, almost all of the mailing fulfilment companies include the list certification in their direct mailing fulfillment process. Mailing list certification, often referred to as CASS certification, successfully makes addition to the number of the list of the deliverable mails.

Printing is an essential part of direct mailing fulfilment and this service is offered by almost all the fulfillment companies. The fulfillment service providers use any of three types of printing techniques namely digital printing, offset printing and variable data printing.

Next comes folding or finishing. It involves some complexities that can be averted if you use a direct mail postcard. In case, you are more in favor of using multi-part letter kits or brochures, then folding and finishing become an inevitable part of mailing fulfilment.

Mailing is the heart and soul of the direct mailing fulfilment process and this service is provided by all and sundry in the fulfillment business. Charge of mailing is something that differs from one company to another. Some demand moderate charge while a few ask for over-the-top service charge. So while shopping for a direct fulfilment house, ask about its mailing charge. Generally, a company marks up the standard rates as set by the post office but the question to be asked is at what level it marks up the charge.

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