Server Colocation - What Advantages Can You Get From This Facility?

Online entrepreneurs often consider owning a website that can bring in thousands of daily page views as the holy grail of their online ventures

. This is because increasing traffic is one of the end products of effective online marketing. Regrettably, lots of people aren't aware that popular sites with a steady flow of hundreds or thousands of guests each day are often the cause of incurring additional costs for the owner. The reason is , maintaining a website with higher traffic uses up a lot of bandwidth. And bandwidth can be very expensive, specifically for individuals with smaller capital available at their disposal. Bandwidth is, simply put, the amount of data that can be sent or received over a connection. The greater of hits you get, the more bandwidth you need.

Colocation is one of the alternatives that web owners can turn to if they dont want to spend on bandwidth. You still have to spend a little but the costs for colocation are considerably lower than other options. What happens is that, essentially, you hire a company to store all of your websites important information on a server. The company will then ship the server containing all of your information to their main operating centre usually situated in a different geographical location. Once there, the company will then proceed to install you server into their systems. This enables you to share bandwidth with the company providing the service. A good example would be when you live in New York and you send your server to a colocation company in Michigan. The Michigan colocation facility will then install your server in their systems.

After your server is safely installed in the main operating location, the company providing you with the server colocation service, will then send you an IP address. This IP address will serve as your means of connecting to your server.

by: Tariq Ghazi

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