Service Station Retailing In Portugal - Market Research Reports On Aarkstore Enterprise

Introduction

Introduction

Based on market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.

Scope

*Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.

*A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.

*A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.

*Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion plans.

Highlights

Portuguese service station fuel sales declined by 3% in 2008 on the previous year, to 5,370 million litres. The drop in national consumption can be attributed to difficult economic conditions in the country and high pump prices. In 2008, high oil prices increased Portuguese diesel prices by 20% to EUR1.26, while petrol prices rose 7% to EUR1.39.

The Portuguese market is concentrated with 90% of fuel sold through five branded networks. Galp is the market leader, with the largest fuel market share. Galp acquired the Esso and Agip networks in 2008 and now has 864 sites. Cepsa and TOTAL merged their Portuguese operations in 2008 and Cepsa/TOTAL now has a network of 302 sites.

60% of service stations in Portugal feature a shop, a low rate of penetration. None of the major retailers have a shop at all of their sites. Galp and Cepsa have both developed a convenience store format, branded M24 and Depaso respectively. 40% of Portuguese sites have a car wash. Galp has the largest number of sites with a car wash.

Reasons to Purchase

*Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.

*Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.

*Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.

For more information, please visit :

http://www.aarkstore.com/reports/Service-Station-Retailing-in-Portugal-45154.html

by: Aarkstore Enterprise

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