Setanta Sports Eurasia And Mp & Silva Sign Exclusive 3-year Live Rights Deal

Setanta Sports Eurasia and MP & Silva today confirmed that they have signed an exclusive three year deal for Serie A and Ligue 1.

The agreement allows Setanta Sports to broadcast live content from two of the top leagues in the world to the Eurasian market. The regions which will avail of the content are: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgystan, Moldova, Uzbekistan, Tajikistan and Turkmenistan. The exclusive deal commences at the beginning of the 2012/2013 campaign and runs through to the end of the 2015/2016 season.

The acquisition of Serie A and Ligue 1 follows recent other high profile rights additions by Setanta Sports Eurasia, such as the English Premier League, FA Cup, La Liga, MLS, NHL, Bundesliga content and the 250 ATP World Tour. The deal means that Setanta are now showing content from all the big five European leagues and are the first and only channel across the region to do so.

Dwyer McCaughley, CEO of Setanta Sports commented We are delighted to have signed an exclusive agreement with MP & Silva to secure the rights to broadcast Serie A and Ligue 1 in Eurasia. We are constantly striving to provide the best sporting content possible for our viewers and believe that these new acquisitions, coupled with our existing content such as the Premier League, FA Cup and La Liga, makes us the most compelling sporting channel in the region.

We are very excited about the season ahead and the quality of sport that will be broadcast on our channel. Our viewers will now be able to watch the best players in the world on a regular basis, across a diverse range of sports and leagues.

The channel has proven immensely popular with viewers in the region already and we expect this to increase with the new content. The channel is gaining rapid traction with distribution platforms such as cable, DTH, IPTV and DTT across the region.

Andrea Radrizzani, Group CEO, MP & Silva also commented: We are very pleased to announce this exciting agreement between MP & Silva and Setanta Sports, and hope this relationship can continue to grow from strength to strength. Setanta Sorts Eurasia now boasts an excellent array of content and we are delighted to be part of their exciting plans for this region.

About Setanta Sports

Setanta Sports Eurasia is a premium sports channel which began broadcasting in January 2012, which recently launched and signed multiple distribution agreements in Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgystan, and Moldova and is currently rolling out operations in Tajikistan and Uzbekistan. The channel broadcasts 24 hours a day, seven days a week and is operated in Eurasia by Setanta Sports affiliate, Eurasian Broadcasting Enterprise Limited.

Setanta Sports are currently in the process of signing with multiple partners across the Eurasian region as the channel continues to expand. For more information on the Setanta Sports channel, visit www..com, email Eurasia@setanta.com or call +353 1 474 4973.

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by: gfg

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