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Setting Big Goals For Your Company Goals

You've probably heard the acronym, S.M.A.R.T

You've probably heard the acronym, S.M.A.R.T. in association with goal setting. In case you can't recall off the top of your head exactly what this acronym stands for, let's go over it.

S is for Specific: What, Why, Who, Which, Where?

Specific reminds you that a goal has to be defined in order to be achievable. Specific goals are not vague - they state exactly what needs to be accomplished. When goals are specific, they let team members know what's expected. Specific goals answer the "W" questions: what, why, who, where, which and et cetera.

M is for Measurable: Set criteria to measure progress.


Measurable goals are just that - measured. Setting criteria to measure progress helps you, and your team, achieve what you want. It lets you reach your goals and experience success. Accomplishment brings an exhilarating feeling that you keep your team excited for the next goal. To set measurable goals, answer the following: How Much? How Many? What does the end look like? How will I know when I have accomplished this goal?

A is for Attainable: Set yourself up for success! Don't make it too hard, but a challenge is always more satisfying than an easy task.

Setting goals that are difficult, yet attainable, is very important. People like to be stretched - but no so much that they feel undue stress. Many people develop new attributes and abilities as they stretch to achieve their goals. Success in achieving a goal builds self esteem. How can this goal be accomplished? What do I need to accomplish this goal? (List items, people, grograms, etc.)

R is for Relevant: Will this goal that you are setting REALLY make a difference?

Goals need to be relevant to the situation at hand. Team members who see the relevancy to themselves and own the goals, are more likely to be successful. A goal must be something that you and your team are both willing and able to work towards. Good questions for relevancy are: Why is this important to me? To my team? To the company? Can this be accomplished?

T is for Time-based: A goal without a due date isn't a goal, its wishful thinking. Make a commitment to a deadline.

Commitment to a deadline helps your team focus their efforts, and creates a sense of urgency and importance. It helps in overcoming the interruptions that invariably happen in everyday life. Setting a deadline also encourages you and your team to uncounsciously find a way to get the work done.

All work can be turned into meaningful work with the right mindset. Even line workers in a factory can find satisfaction in doing a worthwhile job if they see the big picture and how their actions and attitudes make a difference.

by: Jeremiah Wilson
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