Seven Strategies to Kick-Start Your Online Marketing Campaign
Seven Strategies to Kick-Start Your Online Marketing Campaign
As a business owner, you already know how important it is to be able to evolve and adapt in order to stay ahead of your competition and at the top of your game. One area in particular that you need to be flexible with is your online marketing campaign. If you've taken a step back and realize that your plan is a little stale, you may want to give it a makeover. Here are seven strategies that will help kick-start a boring campaign:
Being your own critic
Everyone likes to think their website is the best around, especially if they've invested a lot of money into building it. But the truth is we could all benefit from some constructive criticism. So try and take a look at your site through the eyes of your potential customers. Ask yourself the hard questions - do the pages take too long to load, are the color schemes too much (or not enough), is it easy for a new visitor to find their way around? If you're honest in your answers, you'll be able to make much needed changes to improve your site so your traffic will want to stay once they visit.
SEO overhaul
Its technical term is onsite optimization, and it's a way to help design the content of your website to get the best results on search engines. SEO (search engine optimization) can be very complicated and involves a great deal of research to establish a list of words and phrases that a potential client is most likely to use when they search online, and strategically placing these words or phrases throughout your site. The goal is to get your business to the top of the list when someone does a search online so it's your site they end up clicking on first. And remember - it's ok to admit when you're in over your head. There are plenty of highly trained SEO specialists out there that can do this task for you if you need help.
Link building
The practice of link building may seem simple to someone who is untrained, but it is actually quite a complex process. It involves using multiple methods to obtain links back to your site on external web pages (usually those that are complementary to your product or services). Back links can be achieved in a number of ways, such as listing your site on various web directories, syndicating articles, participating in forums or blogs, or purchasing them. Although there is technique involved that is similar to SEO, link building allows for (and encourages) a little more creativity, so try to think outside the box and you might just surprise yourself. Again, if you don't have the know-how or the time to do this activity yourself, consider outsourcing it to someone.
Analyzing your display campaigns
Simply placing your banners or ads throughout the internet isn't necessarily going to be enough to get you traffic. It's critical that you first analyze your target audience - what are their interests, what are their needs? What sites are they likely to frequent the most? Once you have a clear understanding of exactly who you are targeting, you can better customize your display campaigns by strategically placing your ads on sites that will get the most response. This will also help you get the most bang for your buck in terms of advertising costs.
Blogging
Businesses across every industry are discovering the value that adding a blog to their site can provide. If you haven't jumped on the blogging bandwagon yet, now's the time to start. It's an excellent way to interact with your customers and get the word out about promotions or deals you may be running. The most important thing to remember with blogging, however, is keeping your content current and useful. Provide valuable advice and tips or find a way to answer questions your customers may have and you'll develop a solid following of interested and engaged readers.
Capitalizing on Social Media
Unless you live under a rock, you're surely aware of the wild popularity that social media sites such as Facebook and Twitter have achieved. Each boasts hundreds of thousands, if not millions of registered users making them fertile ground for marketing opportunities. You can quickly and easily set up a business accounts for your customers to become fans or followers of, and use them as a way fun way to conduct surveys and contests and announce your latest promotions. Social media marketing is an inexpensive way to gain valuable brand recognition and get the word out about your business.
Retargeting lost sales
Most companies that do business on the internet perform some sort of online marketing to help get traffic to their sites. But a good number of them are doing nothing to go after visitors who came to their site but left without converting. Retargeting is a ground breaking marketing technique that allows you to capture information about your visitors, like which pages they viewed, and use that information to display product specific ads to them after they leave your site and surf the web. It gives you the ability to continuously get your brand in front of people who've already shown
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