Seven Ways To Improve Your Internet Marketing By Doing Webinars
To acquire new clients onboard, webinars are a great marketing tool.
By doing an internet presentation you provide those who attend your webinar an excellent chance to get to know you, like you and trust you. You introduce yourself as well as your business to potential customers.
Webinars are usually live, interactive communication with you as an effective passionate expert and it is a powerful way to get individuals to know you and also trust you enough to become your client.
Whenever you communicate with your subscribers by sending a message or a Newsletter via email, it is certainly good for your marketing, but it is harder to get results and sell your product or service by doing only that. People buy from people they know, like and trust, and this is where webinars can be very useful. By doing an internet based presentation you develop your credibility, you allow people an incredible chance to have that feeling, to construct an excellent rapport with them, to bond with them, to get your ideas across, to resonate with their kind of doing business. Just by doing an internet based presentation
When you host a webinar your audience immediately view you as being a passionate expert with regards to your services. They also learn about your achievements, your experience, and your knowledge in the field!
Consider this. There's always an instant assumption that the presenter is definitely an authority figure in their niche if they are able to host a webinar.
Webinars grant you massive leverage in your business.
You can run a webinar with large numbers where there are not any geographical boundaries. With a webinar you possess a chance to spread your word and handle multiple clients at once and throughout the modern world, not merely your own town, city or country, so that you communicate with many people simultaneously, while still giving your clients great value.
You can get a professional from oversees and invite them to speak with your audience in your presentation. This technology lets you interview anyone you want for the training session. It also enables you to introduce a fresh product or service that is coming on the market.
Can you see the power and leverage you would possess? Why not leverage your hard earned money, your power, your internet, your technology, efforts, resources......everything?
3. Use webinars as being a tool to generate loyalty with existing clients.
Webinars are an incredible strategy to increase the value of your own clients because by running webinars you provide people more access to you which means more interaction.
Webinars not only enable you to interact with your customers on a one on one level, they also allow you to keep in touch with them following the webinar,because all webinar softwares send a thank you email after your presentation to each of the attendees and invite them to send you a question or feedback.
You create a point of difference by running your own webinars: very few companies are using webinars; and even fewer are using them well.
You are able to be noticed by adding them to your marketing.
After I spoke to entrepreneurs at the Women Mean Business event in Woolwich a few months ago, only 5 out of 11 entrepeneurs knew what webinars are. Even though they were interested in doing them for their business, none were actually doing them at that time, although every one of them planned to.
By doing webinars you go way ahead of the competition and also your business is unique from lots of others in your niche. This is a great advantage for you!
And this is why it is very important. Reported by Google research it currently takes 10.2 interactions with a buyer and a seller before a buyer will open their wallet. This means you must make sure that as many interactions on the way to purchase are taking place with you or your company or your website and webinars serve this purpose exceptionally well.
5. Provide customer support or product support using webinars: use webinars to resolve customer questions, explain how they are able to use the product more efficiently, and try to get a feedback. Isn't that great to improve your service?
You are able to provide a more efficient service to customers & even sort out your customers' problems in a very timely and efficient manner. And again this takes your business to a whole new level because by doing this you create a point of difference.
You receive more exposure with regards to your internet business
This is what you must do to achieve it. Record a webinar to create instant products: many webinar services have a recording feature built-in, so recording your webinar is really easy.
There are many ways you can use the recording. It is possible to send it to the people who registered for your webinar but couldn't come, to allow them to listen to the recording and still benefit from your service.
In addition, I suggest uploading your webinar recording to your YouTube channel to get people to view it, to attract potential customers and get more exposure for your business.
You can create a video from each section of your webinar presentation and upload them separately. Thus you will have a whole variety of videos and all of a sudden you end up with a great deal of content by doing only one webinar.
What might you do with all of this content? How do you realize success for your business?
You can upload each of your videos on YouTube, Facebook, LinkedIn, Google+, Pinterest, your blog or website and also, since your social media accounts are usually connected with one another, all your followers will immediately know and start taking a look at your website!
Can you see how you can leverage something you have done once?
You have only run a webinar once, however you make use of your webinar presentation several times for a variety of purposes to promote and increase your business.
One last thing. A webinar recording is generally replayed over and over again, generating income for you automatically. You can have as many as 50 different automated webinars playing every day!
Webinars will help you sell more of your services and products.
At the end of a webinar, once you have spent 60 minutes giving great content to your webinar attendees, you'll be able to make a special offer to them.
Why don't we speak frankly about facts and figures here. Webinars typically outsell written sales letters 10 times over. And what does that mean? While you send an email with the offer to purchase something from your business, you can predict on average 1 to 2% of sales. Whenever you sell something on the webinar, a normal conversion rate is between 10 and 20%.
Now i want to share one of my real live examples. I was promoting an internet service for $27 via email. The email was sent to 1600 people, 20 people bought it. Which means the conversation rate was 1.2%. If you want to find more sales, perform a "show and tell" webinar, demonstrate live the benefits of your merchandise and the solution it brings. And see your sales jump tremendously.
Here is another example for you. I recently hosted a webinar and invited a specialist. That was an evaluation webinar, where we tested a new product. She made a special offer at the end of the presentation at the cost of $97. Out of 25 attendees, 5 people bought it. The conversion rate was 20%, which is a wonderful result. Now we all know it works, I'm able to do it on a much larger scale.
Furthermore, webinars allow you to sell high-ticket items priced at $1,000 and higher, whereas it is difficult to market products at more than $200 straight from a website. Providing you have a very good offer and also the targeted audience, it is normal to reach a sales point at between 8 and 10% at a $1,000 price point.
In figures that mean whenever you have 100 targeted attendees on your own webinar, you may generate between $8,000 to $10,000 in sales from a single webinar! This takes good quality practice obviously, however it is worth all the effort, isn't it?
The reality is that more conventional methods of promoting and selling products has become less effective than ever before and the fact that an increasing number of consumers would prefer to browse and make an online purchase, make webinars more desirable than in the past in an effort to drum up and draw sales.
YES WEBINARS DO REALLY WORK!!!!!!!!!!!!!!!!!!!
Want to find out more about
webinars then visit Lee Smith's site on how to choose the best
internet marketing for your needs.
by: Lee Smith
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