Shanghai Appliance Sales Grew 30% Occur Early Spring
Sunshine during the Spring Festival, to Shanghai
Home Appliances Market has also brought the "Indian summer", the reporter from the Shanghai
Suning Electrical appliances, home appliances and Yongle
Gome Learned from the Lunar Year of the Ox Year of the Rat twelfth lunar month 25 to the first month started this past few days, the appliance sales rose more than 30%
TV , Mobile , Computers and Digital Product is hot, about 70% of total sales.
Year's Eve, who lives in Songjiang District, Shanghai Mr. Yang to their parents bought a 42-inch Panasonic plasma TV, "Year when the price of 12,000 yuan it also now buy less than 1 million," said Mr. Yang , near the Spring Festival, home appliances business is not only directly slashed prices, large product also arrived with 1,000 yuan coupons, so purchasing this TV as a whole doing we played the equivalent of 8.5 fold.
Visited during the festival's more than home appliance chain stores showed that consumers, compared with the normal increase in the cash register counter and even the consumer line up pay the bill. Although the appliance business did not play as big shopping malls "7 Pack", "8-off" promotion ad, but as long as the asking price, sales staff will take the initiative given in Gua Paijia discount, if purchased more than Group buy price of goods can also enjoy some Special offers lower prices and even a few hundred dollars to several thousand.
Have 650 in a Shanghai public participation in the online survey, this year's Spring Festival activities, shopping ranked first, followed by New Year, respectively, Internet, and my family. In the Spring Festival shopping program, New Year's gift account for a large proportion of which is the largest growth of digital products: in 2006 only 1.9% of the respondents selected digital products as a gift; this, select the rise of digital products as gifts to 13.7%.
MP3 , MP4 , PSP, digital cameras, digital cameras are all ranks into the New Year's gift.
Management headquarters in Shanghai Suning CEO Ling Guosheng, said the financial crisis, overseas home appliance market demand, appliance manufacturers hope the growth of the domestic consumer market demand in overseas markets can make up the gap. "To stimulate domestic market, we must intensify efforts to promote the common people get real price, this is the consensus of the whole industry, so relatively large price cut during the Spring Festival."
To further stimulate consumption, several home appliance chain businesses have launched together with the bank hire service, free consumer fees and interest rates, or even "zero down payment" to buy appliances. As to the value of 12,000 yuan to buy a color TV, for example, the consumer can be divided into 12 payments, each pay 1,000 yuan, 540 yuan and no need to pay an additional fee installments (to charge the average rate of 4.5%) can reduce the number of the burden for consumers.
According to insiders, to the Lantern Festival the week before the period is the peak season for sales of home appliances, and in the past 7 days "Golden Week" compared to the Spring Festival market is not an outbreak of sales growth, there is a three-week even longer period of sustained growth, may be called the "golden months." In general, after the Lantern Festival sales market after the appliance will enter the year's longest off-season - until "51" before the recovery, so the appliance business for the Chinese New Year market, marketing resources are focused on "close fight", this is holiday Sales during the "Indian summer" of the main reasons.
Reporter learned that, during the festival in order to meet the demand for goods delivery and after-sales service, Suning, Yongle other home appliances business customer service staff induction rates were maintained above 80%, in addition to the computer to install service for holiday sales growth too fast can not keep up, the other category can guarantee the normal distribution and installation.
Shanghai Appliance Sales Grew 30% Occur Early Spring
By: wuwu
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