Shanghai Media IPTV and broadcasting digital TV rivalry-IPTV, broadcasting, digital TV - Communications Industry

Shanghai Media IPTV and broadcasting digital TV rivalry-IPTV

, broadcasting, digital TV - Communications Industry

New Year, Shanghai Pudong, Minhang District, the two IPTV roll out commercial promotion in full swing. Pull dynamic consumer "chord" is still the price, as long as the time for the first quarter of 2006, installation, commissioning not only eliminates 200 installation fee, and the agreement on the basic service charge of 60 yuan a year by the discount to 30. This is the text of Shanghai Media Group and China Telecom in late November last year, large-scale promotion of IPTV offers promotional item for the first time. Shanghai Telecom executives have said in mid-2006 IPTV business will extend to the entire Shanghai area. However, with the only IPTV license, Shanghai Media, IPTV has already begun to taste the large-scale promotion of the "choking water" taste. Following the end of last year, the first halt of Quanzhou Shanghai Media's IPTV business, the Zhejiang Radio and Television also said that "the right to halt IPTV". Around this time, bypassing the Shanghai Media Jiangsu Telecom, in cooperation with the Xinhua News Agency, Jiangsu to promote IPTV. China Telecom, Changhong also and cooperation to promote the TV Internet in the name, in fact, also to promote IPTV. Sources also said that Beijing Netcom's IPTV start bidding, but not into the Bureau of Shanghai Media. Contest and digital TV IPTV network, also known as interactive television, the use of broadband infrastructure, including digital TV, including providing a variety of interactive digital media services, new technology. Shanghai Media now launched IPTV in Shanghai program, including TV channels, on-demand programs, information services of three parts. Among them, there are 50 TV channels, on-demand programs begin with a 1,500 hour, updated monthly capacity of 300 hours, is expected to release 5,000 hours a year program. Zhejiang Province and Quanzhou's broadcasting department halted the reason why Shanghai Media's IPTV service in the industry view, are mainly worried about impact of IPTV services to the broadcasting system is a nationwide promotion of digital television. If compared with digital TV, IPTV has certain advantages. Digital TV is upgraded, can not as interactive IPTV. According to experts, digital TV to analog TV's many technological innovations, but the signal is changed, but did not touch on media content, mode of transmission. Digital TV receiver by setting the menu for the user to select a certain, though you can achieve a simple user interaction with the center, but can not be achieved in the true sense of the variety of interactive services. The IPTV services can be television networks and Internet browsing, and more value-added services combined with the telecommunications network, the Internet, cable television networks for Triple Play, IPTV promotion of positive significance. However, digital television and IPTV compared to their own advantage. The industry believes that, IPTV customer base of television time to time in the high-end users, primarily using VOD on demand and watch television, and digital TV competition is misplaced. At present, Shanghai Telecom launched the broadband loaded IPTV, using the premise that customers need to install more than 2M ADSL. The installation of more than 2M ADSL users generally monthly fee of 150 yuan, 60 yuan per month when coupled with the basic IPTV service charge, consumption levels higher than digital TV users. Guangdong Province was held in September last year, digital TV charges hearing against the vast majority of the hearing on behalf of 13 yuan per month surcharge fee program. Shows, 2M ADSL users can enjoy more than IPTV, are in high-end consumers. Another data shows that about 30 million broadband users in China is about, and 3.6 million TV subscribers and more than 100 million cable TV users than the number of huge difference. Another advantage of digital television development, is China likely to stop analog TV broadcasting by 2015. This means that TV users to watch digital TV, unless willing to give up watching TV, or have no choice. Some people say change the mandatory digital TV is also a kind of monopolistic behavior. In contrast, IPTV services can not reap the promotion of "feast of monopoly." Intercept someone is chasing behind before Shanghai Media seem desirable, to get the country's only IPTV license, can actually intercept before and after the "pursuers." Zhejiang Province and Quanzhou radio and television sector, "interception" plausibly, the "dissemination of information networks such as the Internet audio-visual program management approach" as "the Imperial Sword." Both radio and television sectors that, even with a nationwide IPTV service qualification within the unit, to be launched in Zhejiang or Quanzhou region IPTV service, it must be approved by the local administrative department of radio, television, and re-approved by the State Administration of Radio before they are allowed to carry out related business. As for the "pursuers," who can be ready to make numerous. It was expected, the 2008 domestic broadband users will almost equal to 100 million, IPTV television market is expected to more than 100 billion yuan.

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