Shenzhen, Home Appliance Chain Predators Compete For The Three Neighboring Markets

States United States , Suning Paradise in August Dongguan staged a "collective expansion"

8 10, Suning Appliance announced its second store in Dongguan, "3C concept store" is located in the Metro Plaza, Wan Jiang, opened in early September; August 18, Gome and Tin Wing-commerce formal contract, stationed in Tangxia, new store is expected to "11" Golden Week opened, which is the country the United States decided to South City, to open two additional shops, Shilong, Dongguan, in the secondary market, another major expansion initiatives; in August 19, Paradise Yuhuai Jun, General Manager of Dongguan to the public that it has successfully acquired Paradise leap electrical appliance parts, in Dongguan

Operate 15-year-old announced leap out electrical

Appliance Retail Market ... ... Virtually the whole of August, Gome, Suning, Yongle home appliance chain staged in Dongguan, the Big Three, "the collective expansion"; in September, Suning, Yongle caught in the "Silence", but in a stable US-China relations in the Shenzhen market, in turn attention to the connections with the outside. For the present

Competition Form, the Big Three agree that the degree is not the white-hot. "For us, the more important will be the management capacity of the competition." Said Guo Jun, general manager of Shenzhen, Gome.

Home appliance chain remains outside the customs "are not deeply involved in city"

Earlier this year, major home appliance chain plans to have thrown his shop, according to rough estimates, the three major home appliance chain store will open this year, 700 new home, all point to the layout key Yangtze River Delta, Pearl River Delta Island and surrounding areas two or three lines market.

The trade, with the household appliances industry, the National

Strategy Surface, further exacerbating the local competition. At present, Shenzhen City area appliance retail market competition has intensified, compared to the relevant foreign market is still "not deeply involved in city", such as home appliance chain Gome triggered presence is not surprising.

Recently, China announced the completion of a US-market distribution, the officially began his second three market penetration development. From August, September 2 months, Gome, Suning, Yongle three major home appliance chain expansion strategy of its own point of view, the latter half of this year, Suning and Yongle obviously optimistic Dongguan appliance market; the States United States in a stable equilibrium with the other two chains in Dongguan share, but also further develop the power relations outside the market. Guo Jun said that China National Day Golden Week holidays to the United States by the end of September with plans to open eight stores will be fully rolled out, in Dongguan and Meizhou, Longhua, etc.. Earlier, outside the customs Longhua, etc., only up to a local chain of Ming.

Home appliance chain competition for market share of around Shenzhen

"Competition is intense! We decided not to pull too open front and only

Sound This one. "Early in the year, a leap, chairman of Bear, said Chi-Fai So, so, its leap electrical appliances

Marketplace Acquired by Wing-lok is not surprising.

But surprising is that the August national chain of home appliance stores in Dongguan, the rate of expansion. Earlier this year, said the industry had not bullish on foreign home appliance retail chain enterprises in Dongguan expansion. In fact, Gome, Suning Appliance and other foreign operators have failed to appear "acclimatized."

Dongguan Suning Appliance Leader told reporters, "We plan to be completed in 6 to 8 this year, stores, initially the market to achieve the main area of Dongguan, the deployment of the town, while the rate of expansion will further enhance the future likely to shop with two expansion of open way. "

Guo Jun that in August led to a "collective expansion" phenomenon, because many business expansion plans in the development process throughout the year, the expansion of the first half of the task

Assessment Time has come. The States United States by the end of September to the October Golden Week in Dongguan and Meizhou, Longhua shop and other places of intensive, one thing is for distribution in advance, to seize the market; Second, it is occupied for the first half of next year in Shenzhen and the surrounding market for more than 40% share.

Related News Long GOME stores opening tomorrow

Shenzhen China 25 stores in the United States will be coming out tomorrow, Longhua, which is the country this month, the United States following the South City shop, shop, Buji, Shenzhen out in the third stores. Country U.S. side said, "11" period, the country the United States there are seven stores to be open, then, the country the United States will be initially completed the layout of the secondary market in Shenzhen, and to plot the absolute network advantage and even the Pearl River Delta, Shenzhen, Mei Shan region the first home appliance retail market .

Gome store in Long View Road, Longhua Town, Bao'an District, the original Dragon Wings department store, the whole business area of 6,000 square meters.

Shenzhen, Home Appliance Chain Predators Compete For The Three Neighboring Markets

By: blairzhang

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