Shenzhen Jing Yun-pearl On The Market Three Years Of Direct Mode In Beijing - Run Pearl, Cosmetics -

Day of competition in the industry, the intensity as much as any one industry

. With the increase in terminal fees, foreign brands have headed three, four markets, the domestic home Cosmetic Compete even more tragic end. Many of the brand up in the vigorous, but in the fierce competition in the market quietly collapsed. The choice of marketing channels is undoubtedly the most controversial, "the world may end bidders", "do end court death, do not do the terminal waiting to die", these sectors of the famous enough to explain the intensity of competition in the market, indicating a channel terminal market weight, but also a manifestation of a more face survival of the fittest survival of this ancient law.

After 14 years of development, the first domestic pearl cosmetics brand ----- Beijing Run pearls, pearls have the most complete industrial chain, set pearl culture, development, production, marketing and cultural show in one product across the pearl jewelry, cosmetics and health products industry group three. Company adhering to the "pearl, natural, green, science and technology" product concept, the introduction of means of production, the world's latest technology and scientific management mode, making the company and Jing Jing Run Run pearl series won numerous honors. In honor Behind Jing Yun's hard for the silent devotion. 10 years experience in Beijing Run pearls do ups and downs, now successfully established all over the country 23 domestic offices and more than 3,000 sales outlets, Beijing can proudly say Run: Jing Yun Pearl finally came out. But in the process of rapid development, Jing Run pearl face more opportunities, while also facing more challenges.

2007 1 4 Run pearl sales of Shenzhen was established in Beijing and solely responsible for cosmetics and health care products sales nationwide, a move that has been selling pearls in Beijing Run upgrade to professional on the agenda, but also Jing Yun proved Pearl has taken the first step towards professional group. Out of Hainan Island has less than three years, from the beginning of the 12 individual clerk, to today's 23 offices, more than 600 employees, can be said that the development of Beijing Run-pearl for all to see. To meet the growing speed of the market, sales of the company not only increased staffing in finance and logistics on a large number of inputs also increased, making the company more competitive. Jing Yun-pearl in the market, the promotion of Direct terminal operations, establish a model for the market, build confidence for the dealer, and dealer markets together regional distribution, channel marketing, special sales, daily chemical chain, health care products drug line channels "1 +3" Joining the store and other sales model, the common development of Beijing Run-pearl to create the brand.

From the market development and channel evolution, the control terminal can win the market. So many manufacturers will be in Shenzhen, Shanghai, Beijing and Guangzhou cities as a first-line choice for Direct network, thus opening the door to enter the regional market. Factory Direct counters either display the brand's image, to protect the quality of service management, providing a comfortable and pleasant shopping environment, demonstration of professional skin care knowledge, the price system can guarantee the unity and stability. But for the majority of cosmetic manufacturers, Direct chain is only a dream, most of the businesses which operate only at the trial, within basically set up shop in the area or the counter, and the numbers will not be many, let alone the country operation. The operation of direct sales stores is not easy, is a process requiring long-term accumulation, to lay a solid foundation, and gradually more open to ensure a successful one, can not make direct sales stores to become businesses. Direct outlets to do a good job, we can fully understand the local market, faster development of franchisees, while up to the flow of funds quickly, rather than the backlog of goods. Direct sales stores and franchise stores, relatively speaking, is a relationship of healthy competition, as the company's direct sales stores is the traditional end of a supplement to the original should be maintained with a certain distance, while for customers to avoid too close intervals . Cosmetic industry market competition is everywhere, so the goal is not to compete directly managed through their own Proxy Commercial or retail terminals, but the common development to improve and enhance brand awareness and market share.

Shenzhen market, as a strategic military competition fierce exception, the number of domestic and international brand fell in the pool of blood. Because of the particularity of the Shenzhen market, Beijing, Shenzhen Run Pearl insisted Direct operating within the terminal in Shenzhen had more than 50 Direct terminal, but retained only 33, is the Beijing National Direct Counter Run the largest pearl a market. Jing Yun-pearl flower big effort to make the Shenzhen market, the Shenzhen market to do to win only one purpose, to make them a model for the National Direct network market, for other areas of the terminal development and joined to provide a strong reference.

by: gaga

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