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The World Health Organization has estimated the annual earnings of counterfeit products to be more than $32 billion
. These unauthentic products have started dominating the
market. It has become difficult for consumers to differentiate between original and fake products. So now companies are looking forward to protect their products originality and
brand value. It is here that the need for hologram stickers arises.
Hologram is a 2 or 3 dimensional medium of the interference pattern, when a point light source of a particular wavelength encounters light of the same wavelength arrives from
the object. This image consists of a code which cannot be tracked down by any person but only by specific machines. An optical barcode scanner is used for reading these barcode
messages. It consists of a light scanner which converts optical impulses into electrical ones.
Holograms have been accepted widely as they can be applied on most of the surfaces like paper, leather, aluminum foil, wood etc. and so are used on various products like
passport, driving license, ID badge, liquor, stamps, branded products, currency, legal documents and many more.
MANUFACTURERS:
Whether printing for a business or any personal address labels, it is very important to choose the right label manufacturer for a quality service as well as quality label.
The number of labels, image, size, and quality and most importantly your budget are a few factors which are to be kept in mind. Experience of the custom label manufacturers is
one of the important things. The company should be skilled in the field, to provide quality work and to avoid delays. So quality and cost both are to be kept in mind while
choosing your manufacturer.
Every manufacturer has their own rate, generally it is on the basis of cost per label but if there is supply in bulk they tend to provide you with discounts too. But also make
sure that the company has knowledge and experience both to get exactly what you demanded for.
Barcode label manufacturers are all over India, whichever city you live in, you can find a good experienced manufacturer. All you need to do is check for all the manufacturers
on the internet and do a little research on their earlier projects and then according to your budget choose the right one.
PHARMACEUTICAL INDUSTRY:
Holograms have a growing use in the Pharmaceutical industry. Manufacturers spend millions on pharmaceutical products and want to make them reach their consumers with good
quality. But due to counterfeiting, both the consumer and producer are at loss and have to suffer a lot.
This is the reason why holograms are used more in pharmaceutical industry to protect their medicines and their easier reach to the consumers.
Though
holograms sticker have made consumers feel safe about the product they are buying. With threats to brand security which are
increasing rapidly, more advanced authentication holograms are entering market to protect the products. Even the most sophisticated anti-counterfeiting solutions cannot prevent
the product from forging but can signal an alert if any threat exists and thereby take action against
by: laser sec
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