Shiseido Miyagawa Win: As Long As Efforts In China Will Be A Surprise - Shiseido Cosmetics - Beauty
1981 began selling products in China, registered investment companies since 1991
, Shiseido 2003 will be based in Shanghai, China, Shanghai's investment environment for you to comment on?
Miyagawa Sheng: Shanghai is an international commercial city, location, transport facilities, human resources, basic facilities, local governments also have a lot of policy support.
If it is not such a good environment, would not have so many international business operations in Shanghai.
Reporter: If something to look forward, you would expect the investment environment in mainland China where more improvement?
Miyagawa wins: the hope that the approval process can be faster. Fashion category related products enter the market as soon as possible, for example, Hong Kong approved quickly, too fast to market, but the mainland not, good products have been sold in Hong Kong, but neighboring Shenzhen, Guangzhou is not for sale.
, Of course, as the manufacturers we feel some regret, but the most uncomfortable with the mainland consumers, because they always want to catch up with fashion, but behind the quarter. In addition, this time difference would lead to a part of the flow of consumption abroad, to a certain extent, to the mainland to create competitive pressures in retail. Worry about it because we do not have direct sales, so a lot of sales on Cooperation Partners. We are trying to use the best management strategy for stable development of enterprises, but also hope that our partners and retailers in the industry can operate very well.
Reporter: M & A and joint enterprise products constantly rewritten Cosmetic The state of the market, Shiseido has not thought about, and other brands, brands in China through acquisition to expand its market in China?
Miyagawa win: As a business, can not M & A ideas, but which do not specifically to acquisition of a business idea. Of course, mergers and acquisitions, is certainly powerful combination.
Reporter: Last year, to 440 billion yen in Japan's Kao acquired Kanebo company, widely believed, which makes Japan there is sufficient business to compete with Shiseido, Shiseido likely to face development pressure, how do you see?
Miyagawa victory: We did not feel the pressure of Shiseido, Kao M & A, especially in the Chinese market, there is no feeling.
Reporter: Japanese women are different, a lot of Chinese women do not make-up, as a world-renowned cosmetics company, Shiseido, how do you view the prospects in the Chinese market?
Miyagawa victory: many people in China do not make-up, so once you start make-up, market growth will be fast, so the public should be very good growth prospects in cosmetics.
Affect skin health, many external factors, such as ultra-violet rays or too long exposure, climate or regional drying, as well as dust, pollution, it is proposed that we have to choose the right high-quality cosmetics to protect their skin, Otherwise, a few years will feel particularly sorry.
Particularly to rural villages in China I saw some women very young, but because there is no reasonable skin, the skin appears due to poor state of much older, when they feel particularly sorry to see. This is also our hope to enter the mainland market in rural areas one of the reasons.
China's economically developed coastal areas, thinking man, the pursuit of beauty conscious people are also very strong, but many people in rural areas do not have this sense of make-up knowledge is not rich.
Shiseido to do the Mainland market in rural areas, hoping that they can be related knowledge, enhance the sense of beauty, to enjoy the beauty. If the light thinking about making money, more money should go to the place, but we feel that making money is more important than is knowledge and quality products to the United States spread to every corner of China, to further spread the concept of the United States.
by: gaga
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Shiseido Miyagawa Win: As Long As Efforts In China Will Be A Surprise - Shiseido Cosmetics - Beauty