Shoe Anta externally high ground to seize the Chinese Sports

Shoe Anta externally high ground to seize the Chinese Sports

ANTA Sports Products Limited officially released on October 21, 2010 annual results. R & D capability based on leading, optimizing product mix, and a strong brand value, Anta the indicators show a healthy business growth, turnover increased 26.1% to 7.408 billion yuan, gross margin increased to 42.8%, GUCCI Sunglasses profit attributable to shareholders profit rose 24% to 1,551 million. At the same time, ANTA also announced the third quarter of 2011, the order will be the situation, ordering the amount of growth over last year by about 20%, in line with management expectations, but also reflect the market and distributor of brand awareness and reputation of the ANTA degree of confidence.

ANTA award will see when the honor of occupying the highest point of the Chinese Sports

Just past the sports in 2010 is recognized as the Danian, the beginning of the Vancouver Olympic Winter Games, the Singapore Youth Olympic year and the end of the Guangzhou Asian Games, aroused intense sports people care about sports, participation in sports enthusiasm. Oakley Sunglasses The Anta, as the Chinese Olympic Committee partner for the Chinese sports delegation of its exclusive design and production of equipment to accept the award, along with the Chinese athletes on the podium with the highest point, which has won hundreds of ANTA billion dollars of exposure, but also so that we reinforce a concept: all sports brands, with the winner Anta, a Chinese sports closer. "We hope that the future we can think of ANTA Sports in China, said they think China's Anta Sports," Chairman and CEO of ANTA Shizhong said.

Equipment around the core equity award, ANTA also conducted a series of resources for expansion. During the Winter Olympics, Anta one-time signing triumphantly, Zhou Yang and Shen Xue and Zhao Hongbo and other 10 snow star, shooting "at this moment for the Chinese" themed ad; during the Asian Games, Anta is sent under the command of the "table tennis Big Brother" Wang Hao, "China Golden Flower," Zheng Jie and the Chinese rowing team advertising co-theme of the film, lit the flame of passion. Meanwhile, the ANTA cooperation with the Chinese Olympic Committee, Ray Ban Sunglasses set up the "China House", gold medal athlete interviews almost every day or celebration activities held here, which makes the "China House" has become most familiar with the public and the media and concern lies, virtually became a gathering place for Chinese sports people. In addition, ANTA also with the same partner for the Chinese Olympic Committee website was established the "Army of China" channels, to every concern of the Chinese sports timely delivery of the latest performance of Chinese athletes.

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