Shoe insight to seize the market developments

Shoe insight to seize the market developments

As the footwear industry, shoe industry, some of the earlier birth showed most of the brand is now aging. Aging is the so-called shoe brand brand created earlier in the competition in the market reputation, reputation declined, and sales and decreased market share of brand equity devaluation phenomenon, known as the brand aging. Analysis of the industry such a phenomenon is usually manifested in: One Nike Air Max 2009 shoe brand image update rate is low, almost retains the aesthetic style of the 80s. But with the change of aesthetic consciousness of consumers, these consumers are not brand image recognized by the natural, inevitable aging brand. The second is due to have a certain brand of foundation, awareness may be higher, but gradually increased as the competing brands, brand recognition decreased. So how do you jump out of the brand, "aging" of the situation? I believe that the "activation strategy" marketing tool, or make shoe into the market from another angle, the so-called "activation strategy," the name suggests is to old and new models.

Brand positioning objectives laid a shoe, when a period of brand development to mature, all market share is relatively stable, on the basis of the original brand to seize the market space is relatively difficult, but if there is a new brand to join, to connect open up new markets more effectively, maximize the variety of products to meet consumer demand for multi-faceted enterprise blossom. When the Nike Air Max 24-7 shoe brands have diversified into a major trend in the operation. Mode of operation, however the emergence of the brand, then raised another issue, how to clear each respective brand positioning, to avoid competition between brands of attrition. To prevent the aging brand is the brand scarcity value of another means of refining, a new species can not be copied "scarcity value", which is the key to brand activation. As we all know, when the new class without competing with the so-called personality to come to market, it is difficult to gain a firm foothold. Companies take the initiative to promote differentiation, while promoting industry competition, "scarcity" can be more attractive to consumers and can better meet the consumer appetite. From another perspective, when a brand occupies a dominant share of the vast market, the company's best strategy is to take the initiative to host the launch of its character and create new opportunities for points. Has a unique selling point, the shoe was able to expand in the growing Chinese market.

Of course, the novel mode of transmission whether or not the performance of a brand image of the times is the performance. According to the development of recent years, the rise of popular e-commerce attention, more and more shoe to broaden its areas of e-commerce work for the shoe to develop personalized marketing solutions, and while achieving synchronization through the Internet to do brand and product sales promotion, promotion of products from brand awareness to the step. E-commerce channels such loan with the current economic environment to carry out the propaganda model to match, use the Internet to spread the brand, with e-commerce to promote business, this cost-effective, easy to change the way strategy is suitable for the present development model Wholesale Air Max 90 shoe. Indeed, with the intensified competition among the industry, market share has been eating. Enterprises should develop a business model to meet current marketing trends, only know the market developments, cut into the shoe to the market faster, to seize more market share.

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