Shoe watch City: Hua Jian shoes of the migration of the confusion - shoes, China Jian, Inland - footwear industries

Shoe watch City: Hua Jian shoes of the migration of the confusion - shoes

, China Jian, Inland - footwear industries

Spring River water cold, the wise leader. Face of rising costs crisis as early as six years ago, the world's largest manufacturers of shoes Jian Hua Group, the mainland began to live. Surprisingly, this was originally intended to move at least 15 years of enterprise is no longer there now may shift again

Li Weimin 37-year-old has lived in Ganzhou 6 years, each winter, he would be home in Henan's parents received Ganzhou winter. In his mind, this chapter at the junction of River and River city tribute already become his second home, where not only the warm winter sun, there is a rare blue sky and white clouds the Pearl River Delta.

Li Weimin supposed to work in Dongguan. Six years ago, he was based in Dongguan, China Jian Group "drop" to the mainland town, is responsible for the project in Ganzhou.

2000 years ago after a wave of high growth through the system, Dongguan Shoes Suffered a shortage of land, labor increases, the pressure industrial transfer has occurred. However, considering the complete lack of domestic industries, transport and logistics behind, many companies prefer to stay in Dongguan, "many stay a few years."

Hua Jian first go. In 2002, the Group's investment in Jiangxi, more than 300 million yuan, the construction of production base. As a responsible member of the project in Jiangxi, Li Weimin stay for six years in this ancient city.

Bold Jian China many colleagues surprised Li Weimin frequently asked question, "You build a big factory, not a single case then how do?" "Indeed, when we fear , but the boss said that if a shoe is not my plant, no equipment, not enough skilled workers, there is no competitive management, quality and price, the customer on what basis to you under Order ? "

Despite adequate psychological preparation, start him when the memories are still difficult, "local there is a bug called Rove, bite a person would make a large area of skin ulcers, we men still do not care, but female clerks who were crying with fright, we gave it was dubbed from the disfigurement for Vendetta. "

Complete lack of a challenge for manufacturers. Jiangxi base of most raw materials needed for the production needs from Dongguan to. Ganzhou was not yet open to the expressway, Dongguan, transport time for them to eat enough suffering, "there is a lack of 8 kg of the material, the whole production line is discontinued, the result is the boss sent two drivers, opened the night with his car nearly 10 hours sent to factories. "

Highway has been completed now, Jiangxi and Guangdong base still needs a day off between the truck 10 Taiwan: while transporting raw materials, while the production of shoes shipped to the port in Shenzhen Export .

Chinese firm would certainly hope to purchase raw materials in the near Ganzhou, but Shoes Manufacturers are also worried: in the shoe factory in Dongguan concentrated, they can also supply to dozens of factories, and now many shoe factories in the Mainland, the new production line began to Jiangxi, Guangxi, Hunan, and Sichuan have around, but basically a only one or two large shoe factory area, they do not know Which to follow away.

Desperation, the Chinese firm had no choice but to complete the original market of Dongguan as the center, set up within 500 km "big complete circle." "If the transportation can be met, 1,000 km to form complete problems are not large, but further away there is no other way." Li Weimin said.

Him, Hua Jian project even more difficult in Vietnam, put into production lines, has failed to scale, "a small needle to be over there in Vietnam shipped from Dongguan in the past, if the stock too many shoes styles changed, they scrapped a lot of raw materials. "

Raw materials and transportation issues are anticipated, there are no unexpected new problems?? Beginning of the artificial wage Ganzhou much cheaper than in Dongguan, Guangdong, Jiangxi Expressway because the opening of the rapid spread of labor reduced labor costs are now basically no comparative advantage.

"Compared with Dongguan, the cost advantage of Ganzhou, mainly land and water prices low." Hua Jian, deputy general manager responsible for Jiangxi-based fire protection coating has been calculated that the savings in electricity and water almost Ganzhou can offset the transportation costs; rented factory in Dongguan, in Ganzhou is the plant for 50 years to buy land use rights, can more comfortably according to their need to build, "the enhanced sense of belonging is also very good staff."

Jiangxi project in order to ensure a more smooth, the group of foreign quote, the production of shoes Ganzhou 3% price reduction.

Six years, the Jiangxi base in a production line from the original, expanded to 18; staff from 300 to nearly 10,000 now. "Too fast, never thought the development would be so soon." Li Weimin said.

Jiangxi project by the National Assessment for the industry gradually shift to one of the most successful cases. Everything looks good.

Firm in China after the response to the pressure of rising costs, lower cost areas to transfer a lot of shoe-making enterprises has become a popular choice.

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