Shop No. 1 Has Never Been Beyond The Followers Of Success? -1 Shop-it Industry

That shopping, you certainly are not unfamiliar

, but for Network Shopping, I believe there are a lot of friends are very keen. Electronic Business booming market also attracted a large number of enterprises have entered the industry. For being in the industry as "on-line Wal-Mart" and maintain the rapid development of shop No. 1 is also attracted many followers.

1 half years ago, many enterprises are still under the shadow of economic crisis. Two former executives at multinational companies in China recently, and Jun-Ling Liu with online shopping market and a unique supply chain and operational understanding, founded on the 1st shop. In its inception, the 1st shop and not locked in a narrow industry-specific, but directly over the vertical stages of e-commerce platform, innovation put forward to "home" for business theme Sell Cover is closely related to the various types of home goods for consumers to maximize the value of the idea.

"1 shop defined as' Home", the one product more expensive, and secondly, free home delivery, to provide customers with a new way of life, bring a different customer experience and value, perhaps this is a unique business model and the theory has been widely recognized by consumers. In 2009, the 1st shop has grown nearly 30 times, has been hailed as the industry's fastest-growing e-commerce company in China, traffic, conversion rates, customer repeat purchase rate, and other important indicators are ranked China's leading e-commerce industry .

May be seen in just one shop on the 1st period of a year achieve such good results, attracted many followers have entered the online shopping market. Wal-Mart at the end of March announced that it will enter the Chinese online shopping market Baidu And Lotte Cooperation Began to enter the B2C, Suning Appliance's "Su Ning, Tesco," formally launched, even IT Foxconn has also launched the field called "Flying Tiger Tesco" in B2C websites. May 19, the domestic chain Intime Department Store Group, has officially announced its entry into e-commerce market, will launch the e-commerce platform, "Intime Department."

Many enterprises to join, for consumers, it is definitely good news, because the more intense competition, consumers can get more benefits. However, just enter the online shopping market for the enterprises, in order to capture the market and achieve profitability, rapid development is not easy, core competencies can not be learned by imitation, outsiders may only imitation of a surface.

For online shopping site, the background supply chain management system can be said that B2C e-commerce site core competitiveness. 1 store performance in this area is very prominent. It is independently developed several sets of international advanced level of e-business management system and has many patents and Software Copyright, and the system platform, procurement, warehousing, distribution, and customer relationship management, strong investment, and end with upstream suppliers and logistics side of the integration of resources, to provide customers with more and better shopping experience and value, to create its own core competitiveness. This is also the No. 1 shop has been imitated, but never beyond the root causes.

No. 1 store for a large number of followers, although a bit strong enterprise funds, but they face a professional operations team and management personnel, and lack of core competence. Online shopping a pot of money, is not able to easily able to dig into. Success depends on the domestic market and in-depth grasp of the consumer, and e-commerce operations, brand management and other aspects of the core competitiveness.

by: gaga

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