Short Codes Emerging As Convenient Mode For Bulk Sms

Cellular phones in the modern world have become the third hand for every individual

. Due to the increasing usage of the mobile phones there are several facilities that the service providers offer. Facilities like SMS, MMS and Interactive voice responses have gained their popularity in modern era. One among these developments is sending short code. Short codes are cellular numbers significantly shorter than regular mobile numbers. Generally mobiles numbers are of 10 digits but short codes are only 5 digits. The main motive behind the invention of short codes is to remember them easily. There are two types of shortcodes dedicated and shared. Shared short codes are not very expensive and can be obtained easily. To identify their traffic they use keywords. But dedicated share codes are dedicated for a single customer and are too expensive.

Short Codes Act As Smart Codes in Business Development

Mobile phones are dumped with SMS which are sent using short codes. These messages are sent to the mobile users from the business owners to promote the product or to get a sales lead. There are many television shows which use these SMS Shortcodes for voting purposes. The best example is the American Idol where the participants request the viewers to send their responses to a 5 digit number. There are various companies which sells the customer mobile numbers database which are bought by the sales oriented companies. These sales oriented companies send SMS to the mobile numbers who are considered to be prospective customers. When a brand holds more popularity the customers are attracted towards those advertisements. This helps to get more client enquiries which will help to boost up sales. Some of the features of Text Shortcodes are that the panel is web based, Auto welcome message is provided, offers unlimited keywords and automatic report generation.

Modern Marketing technique using Mobile phones

In the modern day marketing strategies SMS marketing plays a vital role. The SMS marketing is effective and has proved increase in sales for most of the businesses. This kind of advertising bridges the gap between the customer and the service provider. As soon as one wakes up from his bed the first thing that he looks at is the mobile phone and the messages. As a result the impact of such advertisements and promotions gives a lasting impression in the minds of the customers. Many companies have adopted this method of advertising due to which the companies are able to hit the actual target who is the customer. In this modern world customer is considered as the king for any business, being said that making the customer happy is the primary motive of any business. Usage of mobile phones has become so very common that every individual carries one in their hands. When brochures are handed over to the customers it goes in dustbins and is an environmental waste. SMS advertisements can be delivered directly to the customer and is more effective than any other promotional materials.

by: Adam Fred

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