Short and Long Term Commitment Strategies!
Short and Long Term Commitment Strategies!
There are hundreds of strategies that can be implemented when promoting your business opportunity online. How do you know which direction to take when you're first starting out in this wonderful venture we call the internet? If you talk to a hundred online entrepreneurs you're going to come up with hundreds of ideas that you could incorporate into your business plan. The ideas that you should select should be programs that have been tried and proven to be effective. Normally new hotshot ideas won't be productive because these ideas are merely a figment of some ones imagination. Try to stick with the proven methods in the beginning.
Marketing on the internet is a vital part of promoting any business in today's market environment. Traditional marketing is still important to some degree however, most companies are placing a much greater emphasis to the internet as their marketing preference. I was privileged to hear the Chief Executive Officers of a major global company the other day say that the traditional methods of marketing for his company no longer works and they are now devoting 100% of their marketing budget and efforts to some form of online promotion.
Many companies have had to downsize their sales force and replace those individual jobs with a stronger online presence. With this change in marketing values, doing business in today's economy has become very competitive for both large and small businesses. With this switch in marketing direction many businesses have become less personal as far as the one on one everyday operation of sales.
On the other side of the coin your business still demands a strong customer service department to maintain a competitive edge in the marketplace. More emphasis must be placed on support and any issues that evolve must be resolved quickly if you want to stay in business. Many times the only difference between you and your competition is in the quality of service you provide to your clients.
Your marketing strategies must include some short term promotional campaigns as well as some long term strategies. The short term trends should be designed to get some quick results and help pay the day to day bills. Where the long term plans (which we will discuss later in this article) must include the overall profit picture of your business so you can sustain your business into the future.
The short term should include advertising in classified ad sites, message boards, forums, blog's just to name a few. The long term strategies are designed to generate a steady flow of traffic to your site and build a residual income. There are some forms of the short term avenues of marketing that may be necessary even after your business is well established but as time goes on you must incorporate other effective method of marketing into your everyday marketing schedule.
One of these long term chores should include Article Marketing as well. It has been said that "article marketing" is fast becoming the next big dot com boom of the future that will make the dot com of the last decade look like a church picnic.
I read an article recently that stated there are 101 marketing steps that you must follow to become a success with your online marketing. I don't know that you can put any kind of number or your marketing strategies because every marketing campaign is unique and must be addressed accordingly. It is necessary for you to understand your product or service so thoroughly that you will know if your methods of marketing are working or not.
Only you are in control of the destiny of your business venture. If you need help along the way, don't hesitate to get the help your need. Sometimes paying for a little advice from a marketing consultant will save you untold amounts of time and money and eventually time is money to you.
Your long term strategies should also include press release, article writing, article directories and numerous elements of opt-in e-mail marketing. These are all short term as well as long term activities that you need to utilize into your marketing plans.
Many of these techniques are time consuming and you may not see any immediate results, however, the more aggressive you are with your marketing activities the quicker you will see the results of your labor.
Planting one seed in the middle of a hundred acre field may produce a handful of results and satisfy your immediate hunger, however, if you plant many seeds you will see results that will astound you and could make you rich and feed you for years to come. The results you receive will be in direct proportion to your efforts that you put forth.
When you're looking at either your short or long term options you should include both free and paid marketing programs. As soon as you can afford it, some of these programs should be automated to save you time. Don't always be content with free programs. The old saying you get what you pay for is truly a valid point when it comes to online marketing.
Many times cheap is not good and good is not cheap is also a very true statement when it comes to marketing online. Commit early on in your business career to spend a certain amount of money on quality programs. Then choose wisely where you spend your marketing budget.
Many individuals are totally lost when we talk about effective marketing online. Don't feel alone if you're one of those individuals or businesses. Now there's hope . the eBiz Solutions Team is standing by to assist you in your marketing challenges. Call today for your free 30 minute "no obligation" consultation.
"Let's Build Your Business Together"
Larry L Miller SEM/SEO Consulting
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