Should I Be Blogging For Seo?

Of all the internet marketing tools that you might employ in your business

, a blog is one of the most versatile and useful. There are not very many things that you can do which provide as many benefits simultaneously as a well designed and well executed blog. One of the largest benefits that a great blog can bring you is an improved SEO profile for your site.

If the goal of your website is to bring in serious traffic, then you need to be considering SEO at all points in time during its development. The search engines are still the number one source of traffic to the majority of the web, and if you want to see your traffic numbers rise, you need to be thinking of ways to start bringing in more visitors through search engines. Blogs are a very good step in that direction.

When blogging, there are actually multiple ways in which your site is going to benefit from an SEO perspective. The first is of course the creation of keyword rich content. You can choose keywords to target with each and every blog entry that you create, which can help your blog and your entire site rank higher in search engines. Search engines are getting more sophisticated all the time though, so if you want to enjoy this benefit, it is important that you not simply write meaningless articles which are stuffed with keywords. Quality is the key to successful content, not just from the perspective of your audience, but also increasingly from an SEO perspective as well.

The other SEO benefit which a great blog can bring you is a much stronger link profile. SEO is broken into two primary components, which are the onsite and offsite aspects of your site. The offsite part of search engine optimization is largely about how many links are on the web pointing to your sites, and the quality of the sites that those links are coming from. If you regularly write great blog posts that people are interested in reading, they will link back to your site. As the profile of your blog grows, those links may come from better and better sites which are more trusted by the search engines. This is going to provide you with a huge benefit in terms of how well your site ranks. When starting a blog, write quality content regularly, and the rest will follow.

by: Scott P Gallagher

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