Should Temporary Tattoos Be Part Of Your Advertising Campaign?
Should Temporary Tattoos Be Part Of Your Advertising Campaign
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The competition is fierce, so marketers have to come up with new and innovative ideas to attract attention to their brand, products and service. Sending out colourful direct mailers, inserting eye-catching flyers in newspapers and advertising magazines, and creating daily tweets is simply not enough any more, because everyone else does the same.
If you want to separate yourself from your competitors, you should incorporate temporary tattoos into your advertising campaign. Custom tattoos are cool, easy to order, and will attract a lot of attention.
Temporary tattoos, also called fake or stick-on tattoos, are applied using water. They are waterproof, will last up to 5 days, and can be ordered online. Promotional stick-on tattoos come in 4 standard colours, with white as an optional fifth. Standard instructions are printed on the back of the tattoo in one colour and will not be visible once the fake tattoo has been applied.
Before ordering your temporary tattoos, take some time to think about the features you should include in your design.
The front of the tattoo
The face of your custom tattoo should be recognizable and impressive. It should be well thought out and include:
Use your company's logo, or any symbol the public will associate with your business
Include the URL of your website, if you have one. Depending on the size of your fake tattoo, also add a phone number.
When promoting a cause, add the name of the person or organisation you are doing this for. If you are promoting an event include the date the event will take place, as well as the location.
The back of the tattoo
Although this part is not visible once the tattoo has been applied to the skin, the receiver of the stick-on tattoo will see the entire make-up. Customizing the back of your temporary tattoos is as important as the front if you are sending your stick-ones out. Sure, your customers may know all your information, but the people they are sharing your tattoos with may not. Think about this when you are ordering temporary tattoos to give away at tradeshows, fairs, exhibitions, fund raisers, and other public events. If you want to do it right, include:
The name of you company or organisation
The URL of your website
Facebook, Twitter and other social network information
A special offer, or coupon code
You will also have to consider the size of the tattoo. If it is too small, your information may be lost in the design; if it is too large, your recipients may not want to use them. That is why first-time promotional tattoo customers should research the topic before placing an order, or contact their supplier to discuss their options. Established temporary tattoo providers will gladly help you figure out what the best design is to kick-start your next marketing campaign.
Temporary tattoos can be used for commercial purposes, at kids parties, to promote non-profit organizations, advertise sport events and announce music concerts, and everything in between.
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